We Are Hydrogen

Thinking about moving to BlueSky? We've outlined 5 things brands should consider before making the jump. https://bit.ly/3V4KxRx With over 1 million people in a single day after the US election, people are flocking to a new platform away from Musk's temperamental playground X/Twitter. In our latest blog, Senior Content Manager Rachelle outlines 5 things you should do first before making the jump - as well as what's making Twitter/X deteriorate so rapidly.

Did you know social listening can supercharge your social media strategy? Sure, impressions and engagements are always key to track - but you could be missing key insights from your brand mentions and share of voice. Tracking these elements can help validate your strategy, guide content creation and help you stay ahead of competitors. Want to learn more? Read our blog for the full picture from our Senior Insights Manager Ewan: https://lnkd.in/eZp2TbSd

A small island bursting with inspiration! 👏 Join our Senior Performance Manager Ross Arkley at the Visit Isle of Man Marketing Symposium next week to hear all about social media trends and insights. Rumour has it there is also a TT legend attending. 👀 Find out more here: https://bit.ly/3CtHfkr

We came, we saw, we took over 🤩 Last week, it was Hydrogen’s turn to show the wider PA Media group what we’re made of as we took part in the latest company takeover week. The goal? To teach the group even more about the social media space we love so much! Our takeover included: 🗣️ Expert speaker sessions 💡 Insight-filled blogs 🌐 A microsite full of our best content 🎤 Plenty of tiny mic videos And of course, a fun quiz to close out the week, testing their newfound knowledge. From influencers to social listening, AI to trends, we hope the rest of the group learned a thing or two about social and how we help our clients shine.

We’re bringing the boo to the boardroom! 👻🎃 Spooky season has landed here at Hydrogen HQ.

We're in a new era of news consumption. With social media taking over as the number one news source, our Head of Research Ishbel explores what this means in the fight against misinformation.

Our team had a fantastic time in London at the UK Social Media Awards this week to celebrate our five nominations. ✨ -Best Use of TikTok -Best Audience Engagement Campaign -Best Social Influencer Campaign -Best Charity/Non-For-Profit Campaign -Best Use of Paid Social

It's not everyday you meet Ewan McGregor. Our (very excited) client team were sent on a top secret mission to the Isle of Arran to film global superstar Ewan McGregor for his partnership with Isle of Arran Distillers Ltd, Children's Hospices Across Scotland (CHAS), Whisky Auctioneer and Leith. 150 bottles of this rare 26 year-old ex-Sherry Hogshead Arran Single Malt will be auctioned from Ewan's cask, and beautifully labelled by the team at Leith, with labels inspired by scripts and moments of cultural significance from throughout Ewan's career. The auction will run from 27th September to 7th October, with 100% of the proceeds going to Children's Hospices Across Scotland (CHAS): https://lnkd.in/eqgCXUQA

Have you heard of pause-vertising? YouTube’s next advancement in advertising brings a space for static creative that’s less intrusive than video ads. This will bring a new opportunity for brands to capitalise on their existing creative without investing in high-quality productions that users expect on the platform. More ads - but less noise, what do you think? Are you a fan of the new placement? #SocialMediaMarketing #SocialMediaUpdates #YouTubeAdvertising

Picture this. It’s 2014 and Youtuber Zoe Sugg has fans waiting in anticipation for the latest instalment of her daily vlogging series. Except, it’s actually 2024, and those fans still wait eagerly by their laptops for her videos to drop. 📽️ It's safe to say that Zoe Sugg has mastered the art of online branding and content creation, but what can we learn from this legacy creator? Let's take a look! 👇 #ZoeSugg #Zoella #YoutubeCreator