Immersive art, neuroscience, AI and social bathing are set to come together in a disruptive new spa attraction concept 🌌🛁
Imagine you’re lying in a warm saltwater pool, gently floating and gazing at astral projections, while listening to underwater sounds in sequence with the images. On top of this, every detail has been meticulously and scientifically developed to transport you into an elevated state of consciousness. And there isn’t just one room, there are 12. And each is designed to induce a different heightened emotion – whether that’s awe, wonder, euphoria, inspiration, connection or transcendence.
It sounds otherworldly and fantastical. But the concept is coming to market and is set to disrupt both the attractions and the wellness industries. Submersive is billed as the world’s first immersive art bathhouse. The 25,000sq ft facility is due to open in Austin, Texas in 2026 – but we can expect 11 more worldwide.
Submersive brings together elements of a traditional spa such as therapeutic thermal pools, steam and sauna rooms, waterfalls, grottos, floatation and – importantly – cooler options for multiple contrast bathing possibilities and amplifies them with thought-provoking art installations, AI technology, lighting, video and sound effects.
Corvas Brinkerhoff, co-founder of Meow Wolf – the company behind mind-bending interactive art and entertainment installations across the US – is the creator of Submersive. Yet while he’s made a name for himself in the attractions industry, his passion for wellness has been bubbling under for the past 15 years.
“Early on in my career I had an obsession with creating immersive experiences,” he says. “I was always asking – what if artwork came off the walls and surrounded you? What if this world had a story behind it and people who inhabited it?
“But parallel to this, I had a deepening love for contrast therapy. It wasn’t popular at the time and the science behind it wasn’t well known, but I knew that every time I did it I felt amazing.”
In fact, his epiphany for Submersive even came in a bathhouse relaxation room, following a rigorous series of hot-cold circuits. “I had a flood of images pouring into my mind,” he recalls, “they were combinations of immersive art and bathing elements. It was wondrous and magical.”
This post was taken from the most recent issue of Attractions Management. You can read the full feature here http://lei.sr/O8t8z
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Krystal Hauserman 💫 Vince Kadlubek Didi Bethurum Spencer Olsen John Lee Hans Vollrath Mark Gilbert
#AttractionsManagement #ImmersiveExperiences #ExperienceEconomy #Submersive #MeowWolf