Beano Brain

Fake news. Real news. Old news. Gen Alpha is growing up at a time where everything is a news source: friends, parents, social media, AI. But when the internet is full of misinformation and viral deepfakes, how do kids know what’s true? The answer isn’t as simple as you’d think. Using our key research from Beano Brain’s News & Culture report, we’ve uncovered how kids get their news, what they question, and what this means when it comes to earning their trust. Read more here: https://lnkd.in/eUcMt9EG #GenAlphaReport #GenAlpha #Insights #Report

The Beano Brain team are in the States working with a leading food & drink brand. This one’s all about getting under the skin of Gen Alpha, what excites them, how they interact with the brand, and what wins their loyalty. Spoiler: they’re more discerning than ever! As we’re increasingly bringing Rebel Thinking stateside, drop us a message - we'd love to come visit! #BeanoBrain #GenAlpha #RebelThinking #Insights #FoodForThought

If you're at @Quirk's Event LA today, Weds 26th Feb, join me & Audrey Birner, MA for exclusive insights from our Coolest Brands According to Kids report 📌 Room 4 | 11:00 am - 11:30 am or come & pick our Brains at stand Mini CC (outside room 3) 🧠 We may even give you a Beano Brain pen & notepad 😊 https://lnkd.in/ec23wufd

Social media isn’t just entertainment, it’s where Gen Alpha get their news. And it’s not from journalists: influencers are now kids' most trusted voices. But which ones actually have influence, and manage to create that deep connection? Here’s a sneak peek into how influencers are shaping Gen Alpha’s worldview, part of Our latest Gaming News and Culture report. Read more here: https://lnkd.in/eSY5y9x6 #GenAlphaReport #Insights

We’re packing our bags for the Quirk's Event LA 2025, and we’d love to meet you there! Don't miss Pete Maginn's session on February 26, unveiling the latest insights from our Coolest Brands According to Kids report. https://lnkd.in/ecj77KRk • Learn What Works: from Gen Alpha’s favorite trends to the brands they trust, find out what truly makes a brand 'cool' • We've surveyed 21,000+ kids and teens to find out what's hot, what's not, and how your brand can stay ahead • Meet our experts for insights you can act on and chat directly with them about your challenges and opportunities. . Join our session or message us to book a meeting with the team! 📍Room 4 | 11:00 am - 11:30 am | Wednesday, 26th February #BeanoBrain #GenAlpha #kidsinsight #KidsandFamily #QuirksEvent

The role that gaming plays in Gen Alpha’s life is far beyond just time away from the world. A hobby and interest for all, gaming is no longer associated with those flying their nerd flag high. Gen Alpha’s main form of play is gaming, ranking in the top three indoor activities according to our omnibus surveys. Could it be because gaming is more than just play? Read more about how gaming actually helps Gen Alpha. https://lnkd.in/eAdwy6ry #GenAlphaInsights #GenAlphaGaming #BeanoBrain

Beano Brain 🧠 is bringing Rebel Thinking to Quirk's LA! ☀️ This month, Pete Maginn, Audrey Birner, MA and Matthew Ledgerwood will be at Quirk's, with the latest insights from top 100 Coolest Brands for kids and teens report. From gaming trends 📈 to the power of humour, cross-generational appeal and more, find out what makes brands “cool” for kids, and why this matters for your brand. Drop us a message to secure a meeting or find us at the event, we’d love to chat! Where to find us: Quirk's Events LA - stand MiniCC (look for Room 3) When: 26th - 27th February #BeanoBrain #GenAlpha #kidsinsight #KidsandFamily #QuirksEvent

🎮 Gaming is the world where anyone can get involved and have fun, and Gen Alpha are fully embracing it. According to Beano Brain Omnibus, a whopping 62% of kids across the UK and US enjoy gaming, and the interest is only going to grow as new worlds and titles launch. There are many reasons why kids enjoy gaming, but what kind of games are they playing? Read more about the top 3 gaming genres for Gen Alpha below. ⬇️ https://lnkd.in/egN4yGAZ #GenAlpha #GenAlphaInsights #GenAlphaGaming #GamingInsights #BeanoBrain

Beano Brain Review: Our Newest Product 🚀 We are thrilled to announce Review, our latest product packed with a year’s worth of insight, straight from kids and teens aged 7-16. Using our always-on trendspotter methodology, we have created a new in-depth quarterly report that dives into the hearts and minds of Gen Alpha. Exploring Gaming 🎮 News, and Culture 📰 this drop looks at key behaviours in gaming, music, celebrities, where kids hear news, and who they trust. To find out more about what kids love and where your brand fits in, contact the team today or or download your free report sample. Links are in the comments. ⬇️ #kidsinsightsreport #trends #genalphareport #gamingreport #news #kidsnews #BeanoBrainReport

We’re excited to announce Audrey Birner as our first Beano Brain in the US. Bringing a wealth of US & global Gen Alpha experience to the team, Audrey will be fundamental in building our US Rebel Thinking and will be representing us at Quirks LA in February. Welcome to the team Audrey!