Mischief

This Christmas, the LEGO Group found that age 17 is when Christmas wish lists turn boring...So we recruited the most creative bunch to give adults' 'boring' wish lists a makeover - kids! As part of our Wonder Lists campaign, we're daring kids all over the UK to use their creative superpowers to give grown ups’ boring wish lists a magical makeover. Whether it's a flying vacuum cleaner or rocket-powered slippers, we can't wait to see the entries... and see some of them turned into a life-sized LEGO build 🎅 With coverage rolling in from the likes of the The Mirror, Metro, Daily Star and The Sun, it's beginning to feel festive at Mischief HQ 🎄

🏆🚨🏆 Absolutely delighted to have won Best Corporate, Financial, and Investor Relations Campaign last night at the PRCA Awards 2024 for our Cost of Loving podcast with Experian. Huge thanks to the team, the suppliers (looking at you, BearJam - Video Production.) and of course our fantastic client partners; Alex Saker, Eliza O. If you missed it first time round, give it a listen here:  https://lnkd.in/ebegagWp The Cost of Winning more like🫡

Christmas has come early for the LEGO Group retail team who hosted their annual Holiday Party on Wednesday evening🎄🎅 With over 300 attendees including, Binky Felstead, Vogue Williams, Dani Dyer and Rob Beckett, as well as journalists from Metro, BBC Radio 1, Good Housekeeping and Mail Online, families came together celebrate the holiday season!🥳

It’s time to pop the conversation open on mental health ⏰ We’ve teamed up with Pringles, Movember and the iconic Jimmy Bullard to launch the ‘Scan and Scran cafe.’ The pop-up is designed to get the nation checking in on their mates - as new research from Pringles shows almost half (47%) of British men find it hard to ask a friend or a loved one if they’re okay. To get tips on how to handle mental health conversations - just scan the QR code on Mr P's Moustache featured on select Pringles tubes. Read about it here ➡ https://lnkd.in/ehunYVKA

What a way to start off the week! Proud to announce we've been nominated for 6 PRCA awards. Four nominations across three campaigns for Ocado Retail, Three and Experian: ⭐Corporate, Financial, and Investor Relations Campaign – Mischief x Experian – Cost of Loving ⭐Purpose Campaign – Mischief x Ocado Retail -Nearly Goneoffee Pie ⭐Purpose Campaign – Mischief x Three UK – Talk More Than Football ⭐Best Use of Media Relations – Mischief x Ocado Retail - Nearly Goneoffee Pie One for our friends within MHP Group : ⭐Public Sector, Value for Money Campaign – MHP Group x NHS England – Powered by Data ⭐Large Consultancy of the Year – MHP Group – A Transformational Year Bring on the awards🎉

It's been Suptember over at Mischief for our Ocado Retail team... We launched our Solo-Suppers campaign with Ocado Retail which saw Nigella Lawson inspire us to put in a little extra effort when cooking for oneself with her Go-To-Gochujang pasta recipe, the ultimate solo meal. However, where to eat said dish was a different matter - we sparked a national debate around whether eating in bed is the ultimate form of self-care or a huge no-no, as heard on BBC Radio 2, Times Radio AND nailing pretty much all nationals once again... What do you think? Is eating in bed acceptable?

It's awards season! ...and last night at the Creative Moment Awards we added two more gongs to the cabinet, winning: 🏆 Best Creative Culture & Entertainment Campaign for our Party Gate campaign with Channel 4 🏆Creative Purpose Led campaign (silver) for our Homeless Christmas Dinners work with Soup Kitchen What a way to sign off the week 🎉

🚨'Stunt is the most damaging word in PR'🚨 Mischief's very own Strategy Director Daniel Deeks-Osburn has spoken to PRmoment about how the word 'stunt' takes away the meaningful message behind PR campaigns that actually attract attention, change minds and affect real change in the real world. Link in the comments below - thanks PRmoment for the write up! 

It’s lights out on this thriller of a project 🚦🏎 Our LEGO team had a blast at Silverstone last week and the coverage is coming in thick and FAST. A brilliant end to a bumper to bumper week for the Mischief team... the LEGO Group Rebecca Eneh Ian Shuard-Cubbon Ida Rosendahl Jack Rankin M&C Saatchi Public Relations

An absolutely incredible project to be part of! The talent and passion of our LEGO Designers is truly remarkable, with 342,817 LEGO Technic elements and 8,344 hours of building going into creating our big build replica of the infamous McLaren P1. Last week I had the pleasure of getting up close to the build, as we hosted UK media and influencers at the official reveal at Silverstone. All leading up to today where we unveiled the Utlimate Challenge, with none other than Lando Norris completing a full lap of the circuit in the LEGO Technic car. Huge congrats to everyone involved in making this happen, it was a true pinch me moment to be able to play a small part! And of course, shout out to the best PR team at Mischief for helping this get the attention it deserves! 👏👏👏 Ida Rosendahl Mimi Tran Jack Rankin Cian Hearns Emma Denniss Deborah Villiers