For years, Apple has spearheaded the tablet market, and with the launch of its 11-inch and 13-inch M4 iPad Pro models, the company is expected to extend that lead. However, as Huawei is putting pressure on iPhone shipments in China, it is exerting the same threat on Apple’s OLED tablet range. According to the latest data, the Chinese technology firm attained a 25 percent global market share.
Overall OLED tablet shipments for Q1 2024 reached an impressive 131 percent year-over-year growth, with Apple leading the pack with its M4 iPad Pro models
Even though Huawei has secured second place, Display Supply Chain Consultants’ latest data reveals that the company has a ton of ground to cover before Apple really starts getting about its top spot. According to the latest figures, the Cupertino giant accounted for 47 percent of Q1 2024 OLED tablet shipments, with Samsung grabbing third place with a 17 percent market share after being beaten by Huawei. Overall, the first quarter of 2024 was exceptional as far as tablet shipments go, as these devices recorded a 131 percent year-over-year growth.
“OLED tablet panel shipments rose 131% Y/Y in Q1’24 to a new high of 1.72M as reported by DSCC’s Quarterly Advanced IT Display Shipment and Technology Report. Apple accounted for 47% of the Q1’24 OLED tablet panel procurement as it prepared for the launch of its two new OLED iPad Pro’s launched in May. It was followed by Huawei at 25% and Samsung at 17%. Microsoft also saw Q/Q growth as it prepared to launch its Surface Pro Copilot+ 11th edition tablet. There were 15 OLED tablet models procuring panels in Q1’24, up from 13 in Q4’23. The 13” M4 iPad Pro had the highest share on a procurement basis at 35% followed by the 11.1” M4 iPad Pro at 12.5% and the Mate Pad Pro 11 at 11%.”
The second quarter should see a similar result regarding tablet shipments, with Apple once again leading the front with an estimated 246 percent jump compared to the previous quarter, with Huawei, Microsoft and Samsung all said to witness growth during this period. While Huawei is expected to maintain its second position, the latest data predicts that its market share will slip to 13 percent, while Apple will dominate the OLED tablet space with a 72 percent market share.
As for which particular model is said to lead the OLED tablet market, DSCC mentions that it is the larger 13-inch M4 iPad Pro, with the overall tally reaching 1.72 million shipments for the first quarter.
News Source: DSCC
