All products are independently selected by our editors. If you buy something, we may earn an affiliate commission.
Gone are the days of going to an IRL store in the mall to purchase a new vibrator. Now, it's as simple as exploring the best sex toy websites from the comfort of your couch. Whether you're buying your first vibrator or adding to a large collection of sex toys, there's sure to be a shop here you'll want to explore. If you're looking for toys that don't break the bank, see our recs from PinkCherry and Amazon. If you're looking for luxury sex toys, LELO is where you'll want to look. If you're looking for guidance and shame-free sex education, you'll want to spend some time on the Bellesa and Good Vibrations websites. Oh, and don't worry about your neighbors knowing what you ordered: All of these sites offer discreet shipping.
When you're figuring out where to buy your next toy, consider things like the shop's return policy (understandably, it can be a little different for sex toys vs. other items), how much you're willing to spend, the shop's business practices, and what kind of toys interest you. It's a wild world out there —have fun exploring!
The Best Online Sex Toy Shops
- Best Overall: LELO
- Widest Range: Lovehoney
- Most Luxurious Offerings: Nordstrom
- Most Affordable: PinkCherry
- Best for Couples: We-Vibe
- Best for the Minimalist Shopper: Maude
- Best for Discovering Trendy Brands: Ulta Beauty
- Most Aesthetic: Anthropologie
- Best for One-Stop Shopping: Revolve
- Most Community-Oriented: Bellesa Boutique
In addition to vibrators of all kinds—including rabbit vibes, remote-controlled ones, bullet vibrators, and couples' vibrators—you’ll also find things like lingerie, lubricants, anal toys, and kink products at the best sex toy shops we’ve highlighted. Okay, enough foreplay. Here are our picks for where to buy sex toys online.
Best Overall: LELO
Why we love it: A sex toy from LELO is an investment in your self-care routine. The luxury sex toy retailer based out of Sweden features a wide variety of vibrators, including G-spot vibrators, clitoral devices, rabbit vibrators, and more. It's also got toys designed to be used by couples, and a few designed just for penis owners. LELO only releases one or two new products a year, meaning the team spends lots of time tailoring its high-end toys to be incredibly effective and boast a long battery life. LELO also has its own production facility, which ensures products are made with truly body-safe materials (and it certainly doesn't hurt that these sex toys are also velvety soft).
Standout toy: The Enigma Double Sonic is a LELO toy that's truly unique. While plenty of toys stimulate the G-spot, this one also gets at your A-spot, a hard-to-reach erogenous zone. Beyond that, it also provides toe-curling sensations to your clit for all-over pleasure. It can also be controlled with the LELO app, which allows you to unlock two exclusive modes: Finish Me Off mode and Out of Control mode. If you're a person who likes a lot of stimulation when you're getting down, this is a toy worth investing in, trust us.
Widest Range: Lovehoney
Why we love it: As one of the most popular options for virtual sex toy shopping, Lovehoney has a huge variety of vibrators, dildos, lubes, and more to tickle your sexual fancy. The retailer also offers its own line of toys, which tend to have the same buzzy features as other sex toys at a lower price. Speaking of other brands, expect to find the best in sex tech including We-Vibe, Womanizer, Lovense, LELO, and others across its virtual aisles. Plus, Lovehoney has frequent sales of up to 90% off.
Standout toy: Lovehoney has its own line of sex toys well worth digging into. Case in point? The internet-famous Rose Clitoral Suction Stimulator. This cute toy is equipped with 10 pleasure air intensity levels as well as a travel lock, so it doesn't accidentally turn on in your baggage. It's become so popular that Lovehoney now offers 2-in-1 variations of the famous rose, including a G-spot vibrator and egg vibrator.
Most Luxurious Offerings: Nordstrom
Why we love it: When you think of buying sex toys, Nordstrom probably isn't the first shop you think of, but the retailer provides luxury goods in just about every category you can think of, including sexual wellness. As you shop for your next designer bag or a high-quality pair of shoes, peruse the retailer's souped-up wellness section to find the best in luxe sex accessories, including brands like Crave, Foria, and Dame. Along with buzzy sex toys, Nordstrom is also packed with essentials like massage oils, personal lubricants, and arousal gels.
Standout toy: Your lube setup could be sexier, so step it up with Pulse's innovative dispenser. It may look like a futuristic hand sanitizer dispenser, but each squirt it dispenses is for your netherregion—perfectly warmed up for maximum pleasure. This set comes with the brand's unscented massage oil pods, but you can also buy packs of Pulse's water- or aloe-based personal lubricants.
Most Affordable: PinkCherry
Why we love it: If you're interested in trying new sex toys but don't want to drop a ton of money, head to PinkCherry. It has an impressive variety of sex toys and it’s not uncommon to see vibrators and toys available for less than $5—yes, seriously. Plus, your order ships in a discreet brown box with a return label that just says "Customer Service" so you don't feel awkward about your neighbors seeing it on your stoop.
Standout toy: Why complicate things? The Maia Jessi Rechargeable Mini Bullet Vibe has 10 settings and patterns to explore, all of which are controlled with a single easy-to-use button. The slim design is travel-friendly and makes the toy easy to maneuver between bodies during partnered sex. But don't underestimate it just because of the petite size: This toy is plenty powerful, according to dozens of reviews.
Best for Couples: We-Vibe
Why we love it: Adult toy shop We-Vibe features a range of vibrators, but we have to say the most impressive features lie in the advanced tech. Many of the brand's vibrators can be controlled via a Bluetooth app, perfect for long-distance hookups. We-Vibe even offers a few wearable vibrators, so put one on and let your partner be in control if you're feeling daring. Of course, if you just want a vibrator for some solo self-care, there are still plenty of options worth exploring, like the We-Vibe Nova 2.
Standout toy: The We-Vibe Chorus is one of our favorite luxury sex toys that we firmly believe is worth every dollar. This wearable device can be used during solo sessions or partnered sex as well as in conjunction with a strap-on, dildo, the list goes on. The wireless remote control is activated by a simple squeeze so you can shuffle through three intensity and seven vibration modes easily—even when you're in the moment. And thanks to the Bluetooth-connectable We-Vibe app, long-distance couples can also get in on the fun.
Best for the Minimalist Shopper: Maude
Why we love it: If you're not feeling the candy-colored sex toys with innuendo-based names, Maude might be for you. These minimalist toys, lubes, and massage candles from the Allure editor-approved brand have an undeniably elegant feel to them. It's no wonder that Dakota Johnson is a co-creative director for this refined brand. You'll find a curated selection of vibrators meant to be used internally or externally, depending on your preferences. But don't be fooled by the understated branding—these toys are powerful.
Standout toy: If you're just starting to build out your collection, you simply can't go wrong with the straightforwardly named Vibe, which is one of our top sex toys for beginners. This sleek device features just one button, which allows you to switch between three speeds, as well as a USB cable to recharge your tool. Trust us—you'll want to take this petite vibe with you, wherever you go.
Best for Discovering Trendy Brands: Ulta Beauty
Why we love it: Ulta Beauty is another beauty-centric retailer that's joined the sex-positive bandwagon, but its curated selection makes this shop a major standout. The next time you restock your beauty supply, check out Ulta Beauty's lineup of vibes, lubricants, and even a few massage candles from trending, independent sex-tech brands like Unbound, Smile Makers, and Womaness.
Standout toy: Smile Makers's The Artist is more than a usual rabbit vibrator. Sure, it has the classic shape of one, but The Artist features a few subtle enhancements that make this toy a true joyride to experience. Its dual-motor design provides toe-curling vibrations exactly where you want them (as in, on your clit and G-spot), and its ergonomic handle features pressure sensors that intensify the vibrations as you tighten your grasp.
Most Aesthetic: Anthropologie
Why we love it: We love shopping Anthropologie's furniture and decor section for an elevated touch to our home aesthetic, and this retailer is providing the same luxe touch to your nightstand drawer with its sexual wellness offerings. Anthro is virtually lined up with buzzy favorites from LELO, Unbound, Dame, and more, but we're giving this shop extra kudos for its wide selection of personal lubricants. No matter what you put in your cart, you'll be serviced with discreet shipping in Anthropologie's signature stylized shipping packages—everyone in your mailroom will simply think you ordered a hot new outfit.
Standout toy: Allure editors are hardcore stans for anything LELO, and the brand's Sila is a must for anyone who wants the feel of oral sex on command (so, basically, everyone). This nipple and clitoral stimulator massages your intimate areas with its eight tantalizing air pulsation modes. Get it wet with a few drops of water-based lube and you won't be able to tell the difference between the Sila and actual cunnilingus.
Best for One-Stop Shopping: Revolve
Why we love it: Buying a luxe vibrator and the perfect pair of party-ready boots in the same transaction sounds almost too good to be true. But with Revolve, it's your new reality. In case you didn't know, the premium lifestyle shop that sells covetable clothing and accessories also sells vibrators from brands like Hers, Dame and Kiki de Montparnasse.
Standout toy: There's something undeniably luxurious about a vibrator that's literally made with 18-karat gold. The Kiki de Montparnasse Etoile vibrator has 10 vibration modes to play with and can be used with any lubricant (including silicone lubes, which are a no-go for most vibrators). It's made with body-safe materials including a stainless steel core that's wrapped in the aforementioned 18-karat gold. Just saying, if you're looking for an erotic gift, it's hard to do better than this splurge-worthy designer vibrator.
Most Community-Oriented: Bellesa Boutique
Why we love it: Bellesa Boutique sells a range of premium vibrators, from user-designed thrusting vibrators – more on that in a second – textured finger vibrators, anal toys, and toys that can be used to turn a penis or dildo into your new favorite buzzing BFF. The brand is all about community, with plenty of resources on their blog addressing topics like arthritis-friendly toys, wax play 101, and the pros and cons of getting off hormonal birth control according to the Bellesa community. And, hi, who wouldn't want a "no fake orgasms" tee or "toys before boys" mug? Bonus: Everything is shipped and billed discreetly.
Standout toy: If there's one toy to buy from Bellesa, it's Thrust. According to the product description, "thousands of pieces of community feedback were poured into making the perfect G-spot thrusting vibrator." The result is a vibrator that rubs back and forth against the G-spot and has a wide stingray-shaped paddle to stimulate as much of your clit as possible. We haven't even mentioned the rotating beads in the shaft that provide extra stimulation or the 10 vibration modes (plus 5 thrusting and rotating modes).
Best for the Adventure Seeker Who's Still Budget-Conscious: Babeland
Why we love it: One of the biggest names in adult toy shops, Babeland has an incredible variety of sex toys. We're talking vibrators of all kinds, dildos, couples' toys, harnesses, BDSM kits, penis toys, and so much more. There's a toy for every budget, whether you’re trying to spend less than $20 or you're ready to splash out. Plus, Babeland frequently offers discount codes and slashes prices on popular brands like Womanizer or Good Vibrations. Our picks are two of Babeland's best sellers: the classic Hitachi body massager (a.k.a. vibrator) and the Happy Rabbit Cock Ring, which adds a little extra stimulation for both partners during sex.
Standout toy: Ah, the Magic Wand—one of the most famous sex toys out there, even if you're new to this world. First released in 1968, the original Magic Wand came with a cord, but now, you're not tethered to the bounds of said cord. This cordless version not only runs for three hours on a single charge (and shuts off automatically after 20 minutes of continuous use), but it boasts other updates, such as a quieter motor, smoother silicone head, and a combination of eight intensities and vibration patterns. Go to town, folks.
Best for the Shopper Who Loves Oral Sex: Tracy's Dog
Why we love it: Most (though not all) of the toys available at Tracy's Dog are all about clit stimulation. You'll find plenty of options for clit-sucking vibrators and even a few with flickering tongues that simulate oral sex. Unlike a partner, these vibes will never change up their pattern riiiight as you're getting to the good part. Even if you're not into intense clit stimulation, this site is still worth perusing, since they also offer anal toys, fleshlights, wand vibrators, and other intriguing toys designed to give you toe-curling orgasms.
Standout toy: The OG Pro 2 Clitoral Sucking Vibrator is one of the brand's bestsellers, and it's not hard to see why. One shaft provides intense clit-sucking action while the other shaft rumbles oh-so-pleasurably against your internal hotspots. Plus, it's all controlled via remote, so there's no fumbling around to find an awkwardly-located button when it's time to take things up a notch. Plus, the design of this toy makes it easy to use (almost) hands-free. Once you've found your ideal setting using the remote, you can just sit back and relax.
Best for Beginners: Dame
Why we love it: Dame, which advertises its products as "researched, developed, and designed by women," offers a wide variety of sex toys ranging from beginner-friendly to more adventurous. Each product page includes detailed information on the quietness, intensity, and vibration (e.g. "buzzy" versus "rumbly") of each toy—especially useful for first-time buyers who might need some guidance. That said, if you're expanding an already vast collection, you'll still find plenty to enjoy like the Eva, a hands-free vibrator that stimulates the clit, and the Pom, a small, flexible vibrator that can be used on the clit, nipples, or basically anywhere else on the body.
Standout toy: While many sex toys are designed to be used on a specific body part, Dame's Pom is designed to be used all over. It's a flexible vibrator that can be used to stimulate any external body part. Use the fin at the top to stimulate the clit, rub it against your nipples, or wrap it snugly around the penis—the only limit is your imagination. While it's great for solo pleasure, we'd be remiss if we didn't point out that the low profile and versatility also make it a great addition to partnered sex.
Most Hi-Tech: MysteryVibe
Why we love it: These futuristic sex toys don't just look cool. Each toy comes to market after a lengthy research process that includes engineers, doctors, and plenty of user feedback. The end result is a line of unparalleled sex toys with unique features that go above and beyond to please you. The MysteryVibe toys are not only fun; they're designed to address several conditions including pelvic health problems, vulval pain conditions, arousal disorders, urinary incontinence, erectile dysfunction, and other related conditions. We love a company that's going above and beyond to make devices that make pleasure and comfort more accessible for everyone.
Standout toy: It's hard to pick a favorite, but the Crescendo 2 is truly unlike anything you've ever seen. It's an ultra-flexible vibrator that can be bent to hit your most pleasurable spots every single time. It contains six motors and offers 16 powerful settings to explore. It's designed to mimic the motion of your or a partner's fingers and can be used to stimulate the G-spot, P-spot, clit, or anywhere else. Also, it can be controlled via an app, so it's easy to put your partner in charge if you're feeling submissive.
Most Discreet: Sephora
Why we love it: ICYMI, Sephora now sells sex toys and other intimate wellness items including lubricants, massage candles, and more. You'll find a curated selection of vibrators from trendy celeb-backed brands including Maude, Smile Makers, and Goop. And unlike other sex toy retailers, there’s nothing on the packaging that announces "Hi, I ordered a vibrator," if you'd rather not tip off your roommates or parents. Plus, you'll rack up Sephora Rewards points while you're shopping the (virtual) black and white aisles.
Standout toy: "Almond mom" aside, Gwyneth Paltrow's brand Goop makes some chic sex toys that'll be the talk of the town—or, at least, between you and your partner. The Double-Sided Wand Vibrator features two independent vibrating ends that offer different sensations. The pink ball end offers deep, rumbly vibrations while the tapered end is perfect for those who prefer targeted pinpoint stimulation on the clitoris or other erogenous zones. Each end has eight patterns to explore, so you're sure to find the one that gets you there.
Best Guidance: Good Vibrations
Why we love it: Good Vibrations was founded in 1977, but don't call it old-school. The woman-founded brand is all about inclusivity when it comes to sexual pleasure and education, so expect to find products for all bodies, along with non-judgemental sexual health resources. Whether you're "Brand Spankin' New," looking to "Up Your Game," or want to "Be Adventurous," there's a curated list of product recommendations for you. Need some more guidance? The brand works with a staff sexologist and a whole team of sexual educators you can contact through the website.
Standout toy: Don't let the unique shape throw you off. The whisper-quiet Snail Vibe is designed like, well, a snail for good reason, as it provides synchronous stimulation of the clitoris and the vagina, thanks to two individual motors (each has five speeds and five modes.) There's a built-in control panel on the singular knob side that sets the power and vibration intensity for the internal vibe and clitoral vibe. You can insert the internal vibe as much as you'd like and the clitoral vibe (the suspended, apostrophe-like section) actually moves with you to make sure it's aligned with your clit. Genius? We think so.
Best for Approachable Kink Products: Unbound
Why we love it: Unbound manages to make sexual wellness products incredibly approachable while keeping things kinky. On its website, you'll find toys like wand vibrators, glass dildos, anal vibrators, and thrusting vibrators alongside products like skin-friendly bondage tape, high-fashion handcuffs and a double-ended paddle. While you're waiting for your order to arrive, be sure to check out Unbound Magazine, which has tons of interesting features on topics ranging from endometriosis to getting your sex toys through TSA.
Standout toy: Let's start by saying Clutch has 120 (yes, you read that right) setting combinations between its independently functioning internal and external arms. This dual-stimulation vibrator is unlike any other toy we've experienced—you don't need to choose between thrusting and rumbly sensations because this does it all. Essentially, this toy mimics the sensation of penetrative sex and provides external stimulation on the clit or anywhere else you'd like it (the external arm is adjustable for this purpose).
Best for The Shopper Who Wants to Read a Ton of Reviews First: Amazon
Why we love it: You buy practically everything else from Amazon, so why not sex toys? The primary benefit of buying sex toys from the massive online retailer (besides two-day Prime shipping, of course) is the low price point. Plus, you've got plenty of reviews to peruse before you buy, which isn't always the case on other sites. That said, if you're going to buy sex toys on Amazon, we'd recommend sticking with brands you're familiar with to ensure that they're the real deal and make sure you're getting a body-safe product.
Standout toy: A wand is an approachable first sex toy and for good reason. (In fact, a vibrator very similar to this one was the first sex toy I ever bought!). The Ava Viiv Vibrator is currently a #1 best seller in the clitoral vibrators category on Amazon and has nearly 26,000 five-star ratings. It's reliable, keeps things interesting with 20 patterns and 8 speeds, and has a battery life upwards of two hours for plenty of fun. All of that for less than $25? Yes, please.
Best Curated Selection of Non-Gendered Toys: Spectrum Boutique
Why we love it: Spectrum Boutique makes it a point to avoid gendering its products, operating on the belief that "everything in our store can be used by anybody." Customers can expect to find a curated selection of toys including thrusting vibrators, finger vibrators, and masturbation sleeves. The website also offers "Toy Guides," a.k.a. educational material if you're looking to learn more about a category like suction toys, anal toys, or impact toys.
Standout toy: Tenga's Flex provides ripple after ripple of sensation, as it loosens and tightens with movement. This toy's malleable casing lets you squeeze, twist, and grip to your liking, so pressure ebbs and flows naturally. Just be sure to cover the air hole found at the top, so you can control the suction and pressure.
Best for Supporting Small Businesses: Feelmore
Why we love it: This Black-owned, queer-owned sex shop with locations in Oakland and Berkeley, California sells an impressive array of dildos, harnesses, and strap-ons, along with a limited selection of kink products like restraints and ball gags. And of course, it also has plenty of vibrators. If you're in the Bay Area, stop by Feelmore Social, a "sex forward" bar and lounge opened by founder Nenna Joiner (and just around the corner from Feelmore's Oakland storefront).
Standout toy: G-spot, meet your match. CalExotic's California Dreaming Thrusting Cutie is equipped with a ridged shaft that is powered by three thrusting levels, while the contoured external stimulator offers three intensity and seven pulsation levels for intense, dual satisfaction. The best part? This cutie automatically resumes the last function you've used, so if you find what works for you, you don't even need to waste time trying to set it up.
Most Inclusive for All Bodies and Identities: Enby
Why we love it: This Black-owned, trans-owned shop focuses on sex toys for everyone, with an emphasis on serving gender nonconforming, trans, and nonbinary people. When you shop at Enby, you'll find gender-affirming products like tucking underwear, packers, and dilators—as well as a variety of sex toys, including vibrators, dildos, and anal plugs. Plus, all purchases support organizations focused on improving the lives of queer/trans people of color and renewable energy projects.
Standout toy: Want to upgrade your dildo experience? The Shagger's got you covered. This wave-inspired, tongue-like dildo base amps up pleasure for both parties during strap-on sex: the plushy silicone body prevents pubic bruising and provides a ton of clitoral sensations for the person pegging. But, that's not all, because it also pairs well with vibrators—in fact, most bullet vibes should fit inside the Shagger for a pleasurable solo grinding experience.
Best Subscription Box Option: Organic Loven
Why we love it: If you want to know that what you're putting on or in your body is safe, you can rest easy with products from Organic Loven. The lubricants, condoms, and toys you buy from the online shop are all guaranteed to be made with body-safe materials—no parabens or phthalates allowed. It also offers a unique quarterly subscription box that ensures you always have a new toy or sexual wellness product to enjoy—all you have to do is choose between Try Me, Tease Me, and Indulge Me varieties.
Standout toy: Whether you're looking to try an anal toy for the first time or you're an experienced pro, the Rocks Off Petite Sensations Pearls String is worth a look. You can insert just the first bead or two if it's your first time, or go deeper if you want to. It also comes with a removable bullet vibrator that offers three speeds and four pulsation settings to kick things up a notch. Remember to add some body-safe water-based lube to your cart if you decide to buy this toy!
Want to browse for more sexual wellness goodies? Say no more:
- These Clit Vibes Hit All the Right Spots
- The Most Travel-Friendly Sex Toys to Pack on Your Next Getaway
- The Best Palm Vibrators for All-Over Pleasure
- The Hands-Down Best Sex Toys for Women
Now, watch Maitreyi Ramakrishnan try nine things she's never done before:
Shop all of our latest obsessions in one place! And don't forget to follow Allure on Instagram, Twitter, and TikTok—or subscribe to our newsletter to stay up to date on all things beauty.
