Purpose
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Type of Personal Data collected
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Grounds for the collection
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Retention period
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Sending you invitations to events and communications about Chopard by post
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Information about your identity, civil status and contact information
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Chopard’s legitimate interest: we have a legitimate interest in contacting you by limited methods as a current client of Chopard. Consent: if you are not a client
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This data will be retained for this purpose for a maximum of 3 years after your last purchase or your last contact with Chopard (e.g., opening a client account).
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Sending you the Chopard e-newsletter and other electronic communications so that you will be the first to know about our creations, events, initiatives, and exclusive services
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Information about your identity, civil status and contact information
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Consent: you have asked to receive our newsletter and other electronic communications by checking the box provided for that purpose on our website or on our Client Form.
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This data will be retained for this purpose unless you withdraw your consent. We will contact you regularly to make sure that you still want to receive our communications.
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Sending you satisfaction surveys to improve your experience at Chopard
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Information about your identity, contact information and information in relation to purchases or requests.
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Chopard’s legitimate interest: we have a legitimate interest in asking your opinion on your Boutique experience following a purchase. Consent: if you are not a client, following a Boutique visit.
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This data will be retained for this purpose for a maximum of 3 years after your last purchase or request.
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Creating a summary of your preferences based on information that you have provided as well as your purchase history, whether or not in connection with sending targeted advertising
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Information about your identity, contact information, information about purchases, your preferences and personal and/or professional interests and information about your use of Chopard Platforms.
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Consent: in the event of targeted advertising, when you have agreed to this type of analytics via the cookie control tool and other targeting technologies. Chopard’s legitimate interest: aside from targeted advertising, it is in our legitimate interest to better understand our clients and address them effectively.
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Please see our cookies policy on this subject to find out the retention period for cookies and other technologies used by us.
This data will be retained for this purpose for a maximum of 3 years after your last purchase or your last contact with Chopard (opening a client account).
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Creating custom audiences in order to show you (and where applicable, other users who have a similar profile to yours) on third-party applications and/or social networks, targeted advertising of our products and services, depending on your interests and personal preferences
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Information about your identity, contact information, information in relation to purchases, your preferences and personal and/or professional interests and information about your use of Chopard Platforms
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Consent: you have agreed to this type of analytics via the cookie control tool and other targeting technologies.
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Please see our cookies policy on this subject to find out the retention period for cookies and other technologies used by us.
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Measuring and optimizing our targeted advertising on third-party applications and/or social networks
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Information about your identity, contact information, information in relation to purchases, your preferences and personal and/or professional interests, and information about your use of Chopard Platforms (in particular conversion events)
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Consent: you have agreed to this type of analytics via the cookie control tool and other targeting technologies. Chopard’s legitimate interest: we have a legitimate interest in measuring the effectiveness of our advertising campaigns.
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Please see our cookies policy on this subject to find out the retention period for cookies and other technologies used by us.
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Processing your orders, purchases and deliveries
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Information about your identity, contact information and information in relation to purchases
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Performance of a contract
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This data will be retained for the period that is necessary for the performance of the purchase contract binding us and for 10 years after performance of said contract.
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Providing you with customer service
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Information about your identity, contact information and information in relation to purchases
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Performance of a contract
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This data will be retained for the period that is necessary for the performance of the purchase contract binding us and for 10 years after performance of said contract.
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Providing you with information on products, services and Chopard Platforms and responding to any other requests
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Information about your identity, contact information and information sent as part of your request
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Chopard’s legitimate interest: we have a legitimate interest in providing you with this information and responding to your requests.
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This data will be retained for this purpose for a maximum of 10 years after your last purchase or your last contact with Chopard (opening a client account) or for 3 years only after your request, if you are not a client.
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Managing, maintaining and optimizing the Chopard Platforms, providing support and security services
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Information about the use of the Chopard Platforms
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Chopard’s legitimate interest: we have a legitimate interest in offering you an optimal experience on our Chopard Platforms and making sure that your transactions are secure.
Your consent:for processing that is not strictly necessary for the operation of our Chopard Platforms
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Please see our cookies policy on this subject to find out the retention period for cookies and other technologies used by us.
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Preventing fraud and other prohibited or illegal activities and guaranteeing the safety and security of our Chopard Platforms, Boutiques and offices
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Information about your identity, contact information and video surveillance system footage from Chopard’s Boutiques, points of sale and offices
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Chopard’s legitimate interest
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The data collected during your visit to Chopard’s office(s) will be retained for 6 months after your last visit.
The data collected from our video surveillance system will be retained for 30 days.
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Complying with our billing and accounting requirements and other legal or regulatory obligations (e.g. anti-money laundering legislation)
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Information about your identity, contact information and information in relation to payments
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Legal obligations: these require us to retain your data for a certain period.
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This data will be retained for 10 years for accounting purposes, or even longer depending on the type of obligation or in the event of a dispute.
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