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EMARKETER

Retail Trends to Watch in 2025

Retailers Look to Supercharge Growth and Reignite Loyalty Programs With AI, Gamification, and Strategic Partnerships

Report by Sky Canaves, Suzy Davidkhanian, Blake Droesch, Sarah Marzano, Carina Perkins  |  Nov 25, 2024

Top Trends to Watch in 2025

Need-to-Know Trends Across 12 Industries and 6 Regions

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Table of Contents
GenAI will unlock the potential of predictive AI to supercharge business growth
China’s ecommerce disruptors will be disrupted
Mounting pressure will squeeze the long tail of retail media networks
Retailers will take a greater stake in media and entertainment content
Partner perks will be the new pillars of paid retail memberships
Sources
Media Gallery
About This Report
As competition intensifies and consumers continue to seek value, retailers will need to double down on how to differentiate themselves and offer shoppers what they want, wherever they are.
Topics
Retail Sales
Ecommerce Tactics
United States
Table of Contents
GenAI will unlock the potential of predictive AI to supercharge business growth
China’s ecommerce disruptors will be disrupted
Mounting pressure will squeeze the long tail of retail media networks
Retailers will take a greater stake in media and entertainment content
Partner perks will be the new pillars of paid retail memberships
Sources
Media Gallery

As competition intensifies and consumers continue to seek value, retailers will need to double down on how to differentiate themselves and offer shoppers what they want, wherever they are. By leveraging generative AI (genAI), broadening loyalty programs, and shoring up membership perks, retailers can stand out and stay ahead.

This report covers the top five retail trends to watch in 2025.

Here’s what’s in the full report

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5charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. GenAI will unlock the potential of predictive AI to supercharge business growth
  2. China’s ecommerce disruptors will be disrupted
  3. Mounting pressure will squeeze the long tail of retail media networks
  1. Retailers will take a greater stake in media and entertainment content
  2. Partner perks will be the new pillars of paid retail memberships
  3. Sources
  1. Media Gallery

Charts in This Report

AI Use Cases Used by US Ecommerce Decision-Makers, Aug 2024 (% of respondents)Chinese Ecommerce Players Have Established a Presence Across Most of the Biggest Markets (top 10 ecommerce markets outside of China, ranked by billions in retail ecommerce sales, and availability of select China-based ecommerce platforms, 2024)
Dozens of Retail Media Networks Are Fighting Over a Small Slice of the Pie (% of US retail media digital ad spending, by company, 2025)Despite Digital Advancements, Messaging, and Storytelling Remains a Top Creative Priority (% of US brands and agencies, July 2024)
One in Four Consumers View Partner Benefits as Adding Excellent Value to a Paid Loyalty Program (% of US consumers, Oct 2023)

authors

Sky Canaves, Suzy Davidkhanian, Blake Droesch, Sarah Marzano, Carina Perkins

Contributors

Donte Gibson
Senior Charts Editor
Wendy Malloy
Director, Reports Editor
Amy Rotondo
Director, US Research
Shelleen Shum
VP, Forecasting
Emman Velasco
Chart Editor
Ali Young
Senior Copy Editor
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