Hunting for bargains? As the clocks spring back and the evenings get longer, the discount diggers thrive, and boy do we have a good sale incoming for those that pay attention to that sort of thing. Amazon Prime Day 2024 is here to save you heaps of cash on your must-have items, but if we're being honest, Amazon isn't the ultimate place to shop. There are plenty of alternative retailers who are just as keen to offer up some wallet-busting discounts if you ask nicely. While Jeff Bezos and his ilk are busy with the Kindles and Ring doorbells, we've got our eye on several other shopping alternatives that are well worth investigating, should you be keen to spend, but you're picky with your cash.
It's not just Amazon that has the monopoly on price-crashed goods, and most things you can find in that particular sale are just as cheap – or possibly even cheaper – elsewhere. From top-tier electric toothbrushes and ache-relieving mattresses to the latest and greatest fashion items, we've spotted some killer offers and have laid them out in a complete money-saving guide below. Wallets at the ready…
But… what is Amazon Prime Day 2024?
Hold on, before we get stuck into the other places you can spend your money, how about we explain what Amazon's sale actually is? Amazon Prime Day is the hotly anticipated summer sales event that sees plenty of the online giant's best-selling products massively reduced for 24 hours only.
That said, not everyone loves shopping with Amazon, so if you're still itching for a deal and simply cannot wait until Black Friday comes rolling around, then check out our expertly crafted guide to the best alternative sales we've seen online.
When is Amazon Prime Day 2024?
It's official: the finalised date for Amazon Prime Day is 16th July, with an additional day of discounts on the 17th. That said, the alternative sales that we've highlighted in this piece are already well underway, awaiting your perusal…
How did we choose which sales to cover?
Well, we've been doing this for a long time. Between the huge Prime Day repertoire of our Senior Commerce Writer Owen Gough and the expertise of all our heads of Interiors, Menswear and Gifting, we've picked out all our (and our readers') favourite spots to shop and exactly what it is they have to offer right now. The mid-season sales are going hard, and it's time that we put our knowledge to good use. Scroll on for the best Amazon Prime Day alternative sales in 2024…
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- Shop the Abercrombie sale - Up to 60% off selected styles
- Shop the AllSaints sale - Up to 50% off in the sale
- Shop the Asos sale - Up to 70% in the outlet sale
- Shop the Boots sale - Selected discounts in the ‘Big Boots Sale’
- Shop the Cult Beauty sale - Up to 40% off in the sale
- Shop the End Clothing sale - Up to 50% off in the sale
- Shop the Everlane sale - Up to 60% off in the menswear sale
- Shop the H&M sale - Up to 50% off in the sale
- Shop the JuraWatches sale - Up to 50% off selected items in the sale
- Shop the John Lewis sale - Up to 50% off in the end-of-season sale
- Shop the Nike sale - Up to 50% off in the sale
- Shop the Office sale - Up to 50% off in the sale
- Shop the Le Creuset sale - Up to 30% off selected items
- Shop the LookFantastic sale - Up to 50% off
- Shop the Lululemon sale - Up to 50% off in the ‘We Made Too Much’ sale
- Shop the Percival sale - Up to 50% off in the sale
- Shop the Ray-Bans sale - Up to 50% off selected sunglasses and eyeglasses
- Shop the Reiss sale - Up to 50% off in the mid-season sale
- Shop the Schuh sale - Up to 70% off in the sale
- Shop the Selfridges sale - Up to 60% off in the sale
- Shop the Soho Home sale - Up to 50% off selected lines (plus, a further 20% off for Soho House members & Soho Friends)
- Shop the Sports Direct sale - Up to 50% off in the outlet
- Shop the Ted Baker sale - 70% off of everything
- Shop the The White Company sale - Up to 50% off in the outlet
- Shop the Uniqlo sale - Up to 50% off in the sale
Percival: Up to 50% off in the sale
Outfitter to the stars, Percival has made a name for itself in recent months by appearing in the off-duty and even red carpet wardrobes of the stars (that's Tom Holland, Chris Evans, Paul Mescal, Jeff Goldblum and Justin Bieber, to name just a few). The British brand's mid-season sale is officially afoot, with its signature polos and breezy linen suits boasting discounts up to 50 per cent. Plus, for a limited time only shoppers can get an extra 15 per cent off sale items when they use code ‘EXTRA15’ at checkout.
Ray-Bans: Up to 50% off selected sunglasses and eyeglasses
Ah, the obligatory pair of Ray-Ban sunglasses, a true essential. An item that simply every collection much play host to, Ray-Bans are the most consistently-adored sunglasses brand of the 20th and 21st centuries, worn by top-tier celebs and average Joes alike. With iconic and experimental frames now available for up to half-price (yep, 50 per cent off), this is a sale that every shopper ought to peruse. Go on, get in amongst it.
Le Creuset: Up to 25% off selected items
Proprietor of some of the most iconic kitchenwares in the game, Le Creuset's sale is bursting at the ceramic seams with top-quality deals on its ‘Cast Iron’, ‘Non-Stick’, ‘Stoneware’ ranges and more. And yes, that includes the ever-iconic roaster dishes, now available for 25 per cent off.
Reiss: Up to 50% off in the mid-season sale
Expert in elegant minimalism, Reiss is all about cultivating a “simple, but effective” feel. The brand's sale collates a delectable range of luxurious leisurewear and wardrobe must-haves, all with up to 50 per cent discounts. Although broad, the brand's rather tempting outlet offering is easy to navigate… but when in doubt? You can't go wrong with a classic Reiss polo shirt.
Boots: Selected discounts in the ‘Big Boots Sale’
Getting ahead of the Prime Day wave, Boots has already launched its sales event across various product categories, which have so far included everything from condoms and allergy tablets to hairdryers and teeth-whitening kits. Better get browsing.
LookFantastic: Up to 50% off
LookFantastic's sale promises major savings as part of its outlet offering, in which almost no arena of cosmetics is out of bounds. With up to 50 per cent discounts on everything from luscious Lancôme eye creams to grooming electricals, the sale is certainly not to be missed. And yes, while the deals are definitely more weighted towards women's cosmetics, the men's department is home to more than a few standout offerings, from big-name brands to everyday skincare. Get browsing.
Schuh: Up to 70% off in the sale
It should come as no surprise given the name, but Schuh is the ultimate destination for footwear. With a major selection of brand names as well as its own trend-informed (yet pretty affordable, FYI) line, a sale at Schuh is not one to be sniffed at… Especially given it's reaching heights of 70 per cent off in the outlet.
John Lewis: Up to 50% off in the end-of-season sale
Although John Lewis is best known for its deals around Black Friday (who could forget the early days of in-store violence for the best-discounted televisions… simpler times), it’s not without its discounts at the moment. The renowned department store has promotions across categories right now, including especially generous men’s fashion deals as well as discount codes on homewares and tech.
Ted Baker: Up to 70% off in the men's outlet
Perhaps previously known as the destination of a luxe wallet to get your dad for Christmas, Ted Baker's image has updated, and it's now the proprietor of some extremely coppable peacoats, polos and menswear moves. Additionally, there's now up to 70 per cent off in the Ted Baker outlet. Enjoy.
Lululemon: Up to 50% off in the ‘We Made Too Much’ sale
Lululemon is a household name for a reason - and now, shoppers can get all the quality and prestige of the brand at a fraction of the price. An evergreen offering that's restocked every Thursday morning, the Lululemon ‘We Made Too Much’ sale is a nifty corner of the brand's website that's home to some pretty delectable discounts.
H&M: Up to 50% off in the sale
With up to 50 per cent off across menswear, kidswear, and homewares, H&M's sale covers just about everything one could be looking for. Here to help you tick a plethora of goodies off of your shopping list, this is your sign to stock up on everything from super-soft loungewear and everyday denim, to rugs, cushions, and everything H&M Home has to offer.
End Clothing: Up to 50% off in the sale
Ready to kick-start the gift-shopping season, End Clothing is offering up to 50 per cent across a selection of men's clothing, shoes and accessories including some pretty major designers and big-boy brands. From household names like Versace and Columbia to the more niche, sartorial minutiae of Drôle de Monsieur, this sale is more than worth your valuable scrolling time.
Sports Direct: Up to 50% off
While Amazon Prime Day 2024 is sure to have its fair share of fitness deals to filter through, the Sports Direct sale, which is running along the same timeline, is also rife with discounted equipment for home gyms as well as kit from top sports brands should you soon be venturing back to the HIIT studio.
Selfridges: Up to 60% off in the sale
Does the Selfridges sale even need an introduction? A seasonal highlight of the shopping calendar, the Selfridges sale spans menswear, accessories, homewares, tech and even fine jewellery and watches, meaning that you can pick up Nespresso's Vertuo deluxe coffee machine and a Howlin Rugby shirt all within a few clicks of each other.
Everlane: Up to 60% off in the menswear sale
Amid Everlane's considered pages of discounts lie pieces that promote animal welfare, better factory standards, and, of course, impeccable style. And with said style now up to 60 per cent off, we reckon you'd better get scrolling.
JuraWatches: Up to 50% off selected items in the sale
Horology heads and watch newbs alike can find something to love in the JuraWatches sale offering. If you're looking to add to an established collection or for your first proper timepiece, this bountiful sale stocks a whole bunch of much-loved brands including Breitling, TAG Heuer, Longines, Tissot and G-Shock.
AllSaints: Up to 50% off in the sale
The ever-reliable home of edged-up menswear, AllSaints has come bombing into sale season with up to 50 per cent off of everything from everyday staples to sharp linen suiting and even their ever-emblematic leather jackets. Should we alert your bank now or later?
Nike: Up to 50% off in the sale
Acclaimed proprietor of all things sportswear, Nike is beyond a giant in its field, and its seasonal sale offering is almost as major as the brand itself. Spanning everything from streetwear, sportswear, performance gear, and good ol' everyday kicks, the Nike sale is home to over 1,600 bargains, all with up to 50 per cent discounts. Don't walk, run (and in Nike running gear).
Soho Home: Up to 50% off selected lines (plus, a further 20% off for Soho House members & Soho Friends)
If you've been to a Soho House somewhere around the globe, chances are you've found yourself admiring your surroundings betwixt sips of Picante margarita. Well, at Soho Home, these fittings and interior decor can be yours. The good news is that whilst you can shop without a membership, being a Soho House member or Soho Friend will give you access to a further 20 per cent off of the brand's already generous discounts.
Asos: Up to 70% in the Asos outlet sale
Asos' mahoosive marketplace really needs no introduction, but we'll give it one anyway: home to over 18,000 pieces (and yes, that's just the menswear offering), this selection of discounted goodies is here to revitalise your wardrobe at a fraction of the price. With endless offers of up to 70 per cent off, put the kettle on and prepare for the sales trawl of the century.
Cult Beauty: Up to 40% off in the sale
Cult Beauty's sale offers up to 40 per cent off of everything from skincare and hair care to grooming electricals and the hypiest of social media phenomenon products. With over 560 products to choose from, this selection might be primarily geared towards women's pharmaceuticals, but we're never one to turn down a good deal on a good LED face mask or skin-repairing serum.
Uniqlo: Up to 50% off in the sale
The beloved home of reliable wardrobe staples, Uniqlo is the Japanese clothing brand with wearability at the core of its creations. Famed for its collaborations with major design labels (Marni and JW Anderson, to name a few), Uniqlo doesn't do anything by halves… except when it comes to discounts, where the brand is offering up to 50 per cent off in its sale.
The White Company: Up to 50% off in the sale
When it comes to everyday luxuries, it's hard to beat the ever-cosy offerings of The White Company. Bringing its minimalistic, refined aesthetic to your home for even less, The White Company's sale page is currently offering up to 50 per cent off of everything from long-lasting home scents to breezy linen duvet sets. Oh, and FYI, clothing is up to 60 per cent off.
Office: Up to 50% off in the sale
Offering up to 50 per cent off footwear goodies (plus an added 10 per cent if you can somehow get your hands on a student discount code), the Office sale spans a stylish range of big-name brands and affordable picks of all kinds. That's all the clogs, trainers, sandals, boots and Oxfords you can dream of.
Abercrombie: Up to 60% off selected styles
Once the home of incredibly pungent body spritzes and swimwear-clad (and often, in Britain, shivering) store greeters, Abercrombie has rebranded. Now playing host to a little less surfer chic and a little more classic, everyday sophistication, Abercrombie's sale offering is every bit as impressive as its dedication to its new, clean-cut image. Check it out.
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