Balancing client needs and hitting media sales targets is a challenge. How do you find the perfect balance?

Don't just rely on one type of data, Combining multiple indicators will help you find more accurate and profound insight, through: website,email,POS( information from the system at sales locations), Industry market survey data, v.v.. > Trend analysis: helps predict customers' future behavior based on previous actions. > Decide when that time will cut advertising costs to avoid waste and offer more attractive promotions to stimulate sales. These customer insights can only be called insights if they satisfy all the above mentioned characteristics and only then should you apply them to your business to improve efficiency.

Find the clients unique ability and 10x their process around that. Name every step of the process so they can understand what exactly their super power looks like on paper step by step. You name it … you own it ! TM

Negotiate multi year agreements so when a client experiences a challenging business climate you know its temporary and they will come back with a larger spend/budget.

Here’s my perspective: I work VERY HARD. There are no shortcuts to success. You need to manage your internal and your external stakeholders and do BOTH exceptionally well to meet competing objectives.

Under promise over deliver! Communicate with your actions - give them a google review with a photo or video - buy their product or service if it is of interest - give them a referral - like there posts and subscribe Practice what you preach and communicate with your works!

To clearly communicate with customers about their goals. You also need to implicitly understand specific needs: 1.Short conversations: listen and share, help customers solve problems and understand for themselves which product is best for them 2. Ask your client many questions: focus on two-way communication, try to understand customers so you can sympathize with them as much as possible. 3. Help customers see what's best for them: by always asking "what's most important to the customer". 4. Solve problems for customers in order of priority, the solutions or products you offer must be based on the urgent matter of your client first, what the customer wants to be solved.

𝗙𝗼𝗰𝘂𝘀: Implement 𝘁𝗼𝗼𝗹𝘀 𝘁𝗵𝗮𝘁 𝘀𝘁𝗿𝗲𝗮𝗺𝗹𝗶𝗻𝗲 𝘁𝗵𝗲 𝘀𝗮𝗹𝗲𝘀 𝗽𝗿𝗼𝗰𝗲𝘀𝘀. 𝗧𝗼𝗽 𝟯 𝗧𝗼𝗼𝗹𝘀 to improve efficiency and balance client needs: 1. 𝗖𝗥𝗠 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 (𝗲.𝗴., 𝗦𝗮𝗹𝗲𝘀𝗳𝗼𝗿𝗰𝗲, 𝗛𝘂𝗯𝗦𝗽𝗼𝘁 𝗖𝗥𝗠, 𝗚𝗿𝗼𝘃𝘃𝗲𝗠𝗮𝗶𝗹): Manage and analyze customer interactions. 2. 𝗦𝗮𝗹𝗲𝘀 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 (𝗲.𝗴., 𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵, 𝗦𝗮𝗹𝗲𝘀𝗹𝗼𝗳𝘁, 𝗬𝗲𝘀𝘄𝗮𝗿𝗲): Automate and manage communications across multiple channels. 3. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 (𝗲.𝗴., 𝗦𝗲𝗶𝘀𝗺𝗶𝗰, 𝗛𝗶𝗴𝗵𝘀𝗽𝗼𝘁, 𝗦𝗵𝗼𝘄𝗽𝗮𝗱): Easily access, share, and present relevant content. With the 𝗿𝗶𝗴𝗵𝘁 𝘁𝗼𝗼𝗹𝘀, your sales team can work more 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁𝗹𝘆.

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 can help balance client needs and media sales targets. Here’s how: 1. 𝗔𝗹𝗶𝗴𝗻 𝗚𝗼𝗮𝗹𝘀: Choose partners with similar objectives, focusing on delivering value and driving sales. 2. 𝗖𝗼-𝗰𝗿𝗲𝗮𝘁𝗲 𝗩𝗮𝗹𝘂𝗲: Develop joint offerings that enhance client satisfaction and sales targets. 3. 𝗦𝗵𝗮𝗿𝗲𝗱 𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀: Combine skills to create strong solutions, keeping clients longer. 4. 𝗙𝗹𝗲𝘅𝗶𝗯𝗹𝗲 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Adapt to client needs and market changes for balanced results. 5. 𝗝𝗼𝗶𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Collaborate on campaigns to increase reach and 𝘀𝗮𝗹𝗲𝘀. By 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝘁𝗵𝗲𝘀𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀, you'll achieve a 𝗽𝗲𝗿𝗳𝗲𝗰𝘁 𝗯𝗮𝗹𝗮𝗻𝗰𝗲.

Search for "strategic partners" that are suitable for your business's product/service lifecycle. From there, it helps promote upsales and diversify the experience for your customers, through activities in conjunction with partners such as: - Jointly organize workshops/collabs to increase interaction with customers. - Develop preferential policies for partner customers: free trial for 10 days. - Research together to create an online group/community for customers: where both: us and our partners can take advantage of exploiting more customers from the community for common business strategy goals.

"I agree with the statement that forming strategic partnerships will not only help cultivate and grow client rapport, but will also allow you to gain experience and knowledge. This, in turn, will enable you to develop new approaches and solutions to a variety of dilemmas that may arise in your future relationship with your clients."

Colabs and co-op opportunities are everywhere. Make friends and influence partnerships on simple things. - shared billboards - group purchasing - team building workshops - car washes - volunteering - sport team sponsorships Anything that shows you actually care about your community should show up on google reviews and eventually referral business.