Here's how you can enhance your sales performance by setting effective goals.

Understanding what and how to measure success is key in business. Use the right tools, to measure the right things, to set yourself up for success in sales. First, understand what you are wanting to measure. Secondly, find the right tool(s) that can best measure your objective. Finally, have a clearly understanding of how and what success looks like as you progress. This will create momentum and motivation to follow through.

As much as possible I'd try to make these inputs focused and not just "Close X amount by Y month". Work backward from your goal, ideally, your company has historical data on activities and corresponding conversion rates that you can leverage to plan the inputs needed to ultimately hit your quota. Having said that, your quota shouldn't be your only goal. Especially early on. I would try to have goals around networking, broadening your skill set, and just L&D in general that you set for yourself every quarter.

In my experience, once you have a clear idea and objective, you need to look at who will help you make the objective a success. The main stakeholders in a business are: Accountant, Laywer, Financial Advisor( for fee only advisors), Insurance broker, business broker, mentor.

Breaking down objectives into actionable steps can help you gain a roadmap to success. Identify specific activities, like attending networking events or making cold calls, and schedule them effectively. This keeps you focused and motivated, ultimately propelling you towards achieving your sales goals.

A social media marketing plan is a subset of an overall marketing plan. First, focus on your marketing plan, and understand what your marketing objectives are. Understand who your market is, define your niche market, understand your competition/partners and how you are similar or different. This step must be in place, for a successful marketing objective.

Once you have your quota, reverse engineer from there. For example: Target - $1M in 12 months Conversion rate: 50% at discovery 50% at demo 50% at contract stage Average deal size: 500k Just hypotheticals to make the calculation easier to follow. To close $1M, you need $2M at contract stage To get $2M to contract stage, you need $4M at demo To get $4M at demo, you need $8M at discovery Average deal size: 500k, so you need 16 solid opportunities to fill the pipe and hit target. Conversion rate on outreach 10% So, you need to speak to 160 companies this year. Take this as your minimum number. Add 25% to count for unexpected lost deals. More to be a top performer. Planning is nothing without execution. Be accountable & consistent!