Here's how you can excel as an entrepreneur in strategic communications.

Set yourself up as a anti-AI comms shop. Push original content creation by someone who is deliberately not-a-bot. Too many comms agencies are pushing AI tools. AI can make a communicator lazy and diminish original thinking. Entrepreneurs more than anyone else do not need communicative crutch...which AI is when used to provide comms material directly.

Empreender em comunicação no Brasil não é fácil. Depois de 11 anos empreendendo, e sendo a agência de PR referência para startups, posso dizer que a melhor escola para isso é a capacidade de compreender as mudanças da sociedade na forma como consome informação. Aqui gasto muito tempo observando e analisando padrões de oferta de notícias, de linguagem e de como jornalistas se comportam. Perceber a demanda te ajuda a modular a oferta.

It's crucial to emphasize the importance of research and listening. Research enables us to understand our target audience, industry trends, and competitive landscape while listening, which helps us grasp our clients' and stakeholders' needs and preferences. Integrating research and active listening into our strategic communications approach allows us to make informed decisions, tailor our messages effectively, and ultimately achieve our business goals.

This is all true as are the step described here. However, the single most important notion when it’s about a, strategic (whatever that is) or not, communications business is: Run it like a business – but don’t treat it like a business. Just be a (strategic) communications manager with heart and mind, genuinely a helper and ally for the clients (who deserve it and are ok to work for). If you are one you don’t even have to copy what many think a comms pro and his work and office look like. Further, apply high standards for the work and the ethics. And be selective regarding projects and clients. That guarantees success. Which I think is true for any PSF (professional service firm) or consulting work.

Crafting a compelling narrative is more than just a storytelling technique—it's a strategic necessity for effective communication. While it's essential for customers to know who you are and what you do, it's even more vital that they see themselves in your story. Your audience isn't focused on the founder's background, the company's longevity, or the awards you've won. What truly matters to them is how your story aligns with their needs and aspirations. The question they want answered is simple: "How does this help me?" Successful narratives put the audience at the heart, showcasing not just what you offer, but how it directly benefits them. Keep your audience in mind, and your story will always resonate.

Crafting an evidence-based brand voice is an integral first step toward building strategic communication. Knowing an organization's purpose, why it was founded in the first place, and the data points that got them to the present time is important. Continue to track the data to understand when the life cycle of your stories and the people who are paying attention to your messaging.

Imagine excelling as an entrepreneur in strategic communications like Elon Musk. Musk's success lies in his ability to craft compelling narratives around his ventures. When launching Tesla's Model 3, his clear, visionary communication attracted immense media attention and pre-orders, boosting credibility and sales. To emulate this, focus on mastering storytelling, leveraging social media to build your brand, and using data analytics to refine your message. An unexpected fact: entrepreneurs who effectively use strategic communications can see business growth rates up to 30% higher than their peers (Harvard Business Review).

A escolha dos canais de comunicação certos é fundamental para maximizar o alcance e o impacto das nossas mensagens. Entender as nuances e o público de cada plataforma nos permite alinhar nossa estratégia com precisão, garantindo uma comunicação mais eficaz e engajadora.

Gerade bei der Recherche zu den Kommunikationsgewohnheiten, bevorzugten Kanälen, Codes und Keywords der Zielgruppen, kann AI gute Hilfestellungen geben und die Findung der richtigen Kommunikationsinstrumente erleichtern.

Choosing the right channels also allows you to receive timely feedback from your audience, enabling you to adapt your strategy in real-time. Channels like social media provide immediate engagement metrics, while traditional media might offer slower insights.

Elegir los canales adecuados para tus comunicaciones estratégicas es clave. Más allá de identificar las plataformas alineadas con tu audiencia, considera la implementación de una estrategia omnicanal, donde cada canal no solo difunde el mensaje, sino que interactúa y complementa a los otros, creando una experiencia coherente y envolvente. Innova integrando tecnologías emergentes como la realidad aumentada en redes sociales o el uso de chatbots en tu sitio web para personalizar la interacción. Mide continuamente el rendimiento de cada canal y ajusta tu enfoque, asegurando que siempre estés optimizando el impacto y alcance de tu mensaje.

* Successful strategic communications isn't solely about content creation, you need to consider distribution and promotion too whether it's using paid advertising, social media marketing or forums to boost visibility. * Focus on the channels and platforms where your audience is active. * Don't cave into pressure to be present on every platform if you don't have the resources to keep it up consistently - it's better to learn as much as possible about 1 or 2 platforms you can manage efficiently, than sit dormant on 5.

* Timing is everything. Work with experts who have proven records with maximising your communication efforts with well-planned campaigns. * Be mindful of current events and geopolitical discussions especially online - brands can be destroyed in the blink of an eye with insensitive commentary or no regard for strategic communications, leaving a trail of negativity towards the brand and a cause for reputation management/crisis communications.

I believe that in communication strategy, timing is closely tied to market proximity, current events, and preparation for communication. Understanding and knowing the needs of customers, what they are looking for, and what they want helps to create a good strategy. All of this requires a good dose of risk-taking and determination.

La agilidad es clave para la atención al cliente, para poder definir un tiempo ágil de entrega define: - estrategia - medios - número de materiales a entrar - KPI del éxito de la entrega - explicar el flow de entrega al cliente para alinear expectativas.

Parfois un timing, même planifié avec minutie, pourrait ne pas être le bon en raison des buzz et tendances de dernières minutes. Il faudra nécessairement être a même de s’adapter et transformer certaines situations en son avantage. Le cas Nike lors de la Copa America.

Timing is crucial for beer, but not always for baking a cake. Communication, on the other hand, needs to be fully "baked" well in advance. It's about anticipating the right moment to present ideas or decisions, ensuring they’re fully developed and ready to be delivered when the time is right. Just like you wouldn’t rush beer or overcomplicate a cake, communication should be carefully timed and well-prepared.

This is where the rubber meets the road for your business. Delivery is your differentiator. Do you get products and content in on time? Nice. Do you actually shape behavior, change attitudes, crystallize opinion? And can you demonstrate this? This is where strategic communications becomes more than a "nice to have" overhead line item and a vital budget allocation.

Medir o impacto das comunicações estratégicas por meio de KPIs é essencial para entender e aprimorar nosso desempenho. Ferramentas de análise nos permitem obter insights valiosos sobre o engajamento e a resposta do público, possibilitando ajustes precisos e decisões informadas para futuras estratégias.

Medir el impacto en las comunicaciones estratégicas es crucial para destacar como emprendedor. Además de los KPIs tradicionales, explora el uso de análisis de emociones mediante inteligencia artificial para comprender mejor las reacciones de tu audiencia. Implementa dashboards en tiempo real que integren datos de diversas plataformas para una visión holística. Utiliza análisis predictivos para anticipar tendencias y ajustar tus estrategias proactivamente. Considera hacer encuestas para obtener feedback más atractivo y detallado. Al adoptar estas técnicas innovadoras, puedes refinar continuamente tus comunicaciones, garantizando un impacto sostenido y resonante.

Make sure your measurements link into the wider company strategy and goals, and that you include financial measures that show ROI of communications strategy and how it adds to the business bottom line.

To build strong alliances, it is essential that various stakeholders understand the positive impact of our project. This knowledge allows them to have a clearer vision of the organization we represent and our direction. By effectively communicating the benefits of our project, we can foster trust and collaboration with our stakeholders. This includes not only sharing quantitative data, but also showcasing the qualitative aspects of our work and the positive change it brings to our community.

O compromisso com o aprendizado contínuo é vital no cenário em constante evolução das comunicações estratégicas. Participar de conferências, webinars e interagir com líderes de pensamento nos mantém atualizados e abertos a novas ideias. Essa dedicação ao aprimoramento nos permite inovar e adaptar nossas estratégias, garantindo uma vantagem competitiva no mercado.

Meet and talk to your customers whenever you can - at events, conferences, shows and exhibitions. Do presentations with the accent on interactivity. Do questionnaire! Just get to know what makes them tick. That way, you will understand better how to address their needs, and this will inform and improve your strategy. This works internally, too. If you have a large workforce - plan learning events with the focus on "how we can put our customers right at the heart of what we do." Bring a handful of customers and get your teams talking to them.

Si comunicas también debes escuchar. Por eso considera un buen tiempo de trabajo solo para ver qué hacen y dicen stackeholders, clientes, autoridades e incluso tu competencia directa. 😉

En el dinámico mundo de las comunicaciones estratégicas, el aprendizaje continuo es esencial para destacar como emprendedor. Más allá de asistir a conferencias y seminarios web, considera la integración de programas de formación personalizados y mentorías con expertos del sector. Participa activamente en comunidades profesionales en línea y grupos de discusión para intercambiar ideas y conocer las últimas innovaciones. Explora cursos sobre nuevas tecnologías como inteligencia artificial y análisis de datos aplicados a la comunicación. Mantenerte actualizado y flexible te permitirá anticipar tendencias, adaptarte rápidamente y mantener una ventaja competitiva sólida en el mercado.

Continuous learning is the key to growth and resilience. By embracing and adapting to social and technological changes, we not only strengthen our skills and knowledge but also demonstrate respect for the ever-evolving world around us.