Here's how you can excel as an entrepreneur in the strategic communications field.

Getting to know your audience is like finding the key to unlock meaningful connections. As an entrepreneur, it's not just about collecting data—it's about listening and understanding what truly matters to people. By diving deep into their needs and preferences, you can speak to them in a way that feels personal and authentic. It's about creating conversations that matter, not just delivering messages. When you connect on this level, your brand becomes more than a business; it becomes part of their story.

To excel as an entrepreneur in the strategic communications field, focus on understanding your target audience, tailoring your message to effectively engage them, and selecting the most appropriate channels for dissemination of the information.

Em qualquer nível de interação com seu público é fundamental percebê-lo e adaptar o discurso ou método para que sua mensagem alcance o objetivo traçado. Se você está dando uma aula e os alunos estão bocejando ou com a cabeça pendendo de sono, mude a abordagem, provoque interação (só não aquelas arguições ou iniciar uma frase e esperar eles concluírem né?!) Se é uma apresentação para os diretores e eles não saem do smartphone, tá na hora de usar o que você conhece deles para retomar sua atenção, em alguns casos uma pausa de silêncio resolve, outros uma piada pra quebrar o gelo e retomar a audiência Mas no fim, tudo depende de percepção e conhecimento da audiência.

Effectivement dans la démarche stratégique, il est important d’identifier le public cible et de répondre au mieux à ses attentes afin de leur créer des solutions compétitives. Le message publicitaire s’adapte à la cible et devient ainsi le message de positionnement et le message d’audace. C’est ça le marketing.

Speak to the audience you want to own. Stay in your lane and don’t divert from your core message - align it with your values intent and purpose and that is where the magic happens. You will naturally attract the opportunities aligned with your business when you speak the language others need to hear.

Nous sommes aujourd’hui envahis par plusieurs messages. Nous devons oui être inspirants mais concis, clair et original. Diversifiez les moyens de communication pour rejoindre des publics différents.

Le message doit est clé. Pour ce faire, il doit est simple, concis et ne souffrir d’aucune ambiguïté. Il doit être contextuel et épouser le contexte spatial et temporel dans il doit être diffuser. Par exemple dans la décennie de crise militaro-politique que la Côte d’Ivoire a traversée; les messages contenant les mots tels que « Assaillant ou Patriote » pouvait découvrir l’identité ou l’appartenance à un bord ou un autre bord. Ce qui avait pour résultat de réduire les champs de pénétration du message.

Your words are your weapons. Craft a compelling narrative that resonates. Clarity is king. Ensure your message is concise, authentic, and action-oriented. It's your unique selling point, so make it shine. Align your message with your brand soul for a harmonious impact.

One step that works for me is practicing my message with my family to obtain their feedback on how it is being received on their end. This will help you gain confidence and an opportunity to gain some meaningful feedback!

Le message est au cœur du processus de communication. Sa formulation, sa clarté et sa pertinence sont essentielles pour garantir une communication efficace, favoriser l'engagement de l'audience et permettre un échange constructif d'idées.

Le choix du canal dans la transmission du message est intrinsèquement lié à la chaîne de prestation de la communication. Mieux, le canal ou la chaîne est ce qui réconcilie la communication avec le temps et l’espace. Au commencement était la presse, ensuite la radio, le cinéma et la télévision et aujourd’hui l’internet et ses dérivés du digital. Ainsi en fonction du temps et de l’espace le choix canal s’est fait en connaissance de la cible. Avant internet la communication se faisait à travers le temps ( journal/ chaîne à périodicité) et avec l’internet et le digital la communication se fait dans l’instant ( les Réseaux sociaux ). L’on est donc sorti du Temps pour s’installer dans l’instant. C’est une lapalissade.

It is important to think about channels that can clearly resonate with your objectives and audience. Track your target to understand where they spend the most of their time and how long they stay tuned: that can mean having information on your media before any step. Gathering all those trends in your backpack will help roll up efficiently your communication strategy

Coca-Cola launches global advertising campaigns that cover television, social media, outdoor advertising, and events. Develop a campaign that uses multiple channels for maximum reach and message consistency. For example, you can create a unified message that is adapted for various platforms—from Instagram and Facebook to print media and TV. This will help reach a broader audience and strengthen the brand. It's also important to track the effectiveness of each channel to optimize budget and efforts.

In addition to knowing your audience, know your market. What industries are you deeply familliar with? These are where you should direct yor marketing queries.

Focus on selecting the most effective channels for your audience. Research where your target demographic is most active—be it social media, email, or industry publications—and tailor your messages accordingly. Leverage analytics to monitor performance and adapt strategies as needed. Opt for a mix of channels to ensure broad reach and engagement, and always prioritize clear, impactful messaging that resonates with your audience's needs and preferences.

You need consistency as the baseline to build trust, but you also need to react to events, news stories and media "storms" such as viral memes. Your audience can enjoy the way your brand responds on key topics, whether its a move by a competitor or a national or local event. However, these responses must be skilful and well-pitched, otherwise they seem opportunistic.

I love engagement it’s a crucial component within strategic communication. The audience needs to feel wanted and feel a part of the process.

Google holds regular internal meetings and events to keep employees informed about company strategies and encourage idea sharing. Organize regular meetings and create internal platforms for idea exchange, such as corporate portals or chats. This fosters a cohesive team where every employee feels valued and engaged. Engaged employees are more motivated and productive, positively impacting the overall success of the company.

This aspect of a communication strategy is critical. Too much may overwhelm your potential client, and lead to the opposite desire: disengagement! The horror! If you are engaging too little, then you may risk losing their attention. How can you establish what's right for you and your business? Ask your client! How often would you like to hear from us?

La cohérence ici, pourrait être jaugée à l’aune de la pertinence des sujets que de la forme et de la fréquence à la laquelle l’on prend date avec le public. En communication on parlerait de « parti pris ». C’est un choix et on l’assume. C’est une fréquence de parution, on le respecte. C’est un style d’écrire, on s’y conforme. En un moment, c’est une marque. Et c’est cette marque qui finit par reconnaître un vrai texte d’un fake . C’est un savoir-faire validé qui finit par imposer respect et fidéliser par conséquent le public. La cohérence, tout comme la rigueur, sa sœur voisine, ne saurait être négociable. C’est un va tout. Je vous en conjure.

Eight years ago I sent individual emails to a little over 1,000 readers of my blog. Asked questions ranging from their preferred word count for each column, to what time of day they usually read it, to previously discussed topics I should explore further. In the first few days, more than 300 readers responded. Their invaluable insights helped me reposition the blog to appeal to a growing core audience.

Measurement is the hardest thing in comms, partly because so much of what we do is facilitating the success of other business units, partly because real impact comes over unpredictable timescales, and partly because people just misuse and misunderstand metrics. Metrics come two ways: outcomes and outputs. Outputs are things like number of posts, number of interviews, number of attendees. Outcomes are things like increased share of voice and increased subscribers. To show an increase, you need to have a baseline established first. To have a good baseline, you need to correct for seasonality. You absolutely must not baseline on some analytics tool's "sentiment" number. It would be nice if actually reflected real sentiment, but it doesn't.

If we're strategic, planned concise content (series), choose specific content for specific channels, publish/engage consistently, we naturally would be building our audience. Building here means numbers. Keeping track of these numbers, their patterns of rise/drop, when works what, when doesn't work what, what kind of sentiments prevail for which type of content, all these would help evolve our strategy. But remember, it's also true that these metrics are writing on stone. What works now based on external trends may change once those influential outside trends change the wave currents. Just like how steam punks and retro stuff are back, the trend we thought is gone might return. So consistent observation and horizon scanning is as important.

Successful strategic communication demands data-driven decision making. Entrepreneurs must leverage analytics to measure campaign performance, understand audience behavior, and identify optimization opportunities. Continuous adaptation based on these insights is key to sustained success.

É preciso, na avaliação de suas ações e estratégias, conciliar técnicas e metodologias de natureza qualitativa e quantitativa, fugindo da tendência que prioriza apenas o que pode ser traduzido em números e estatísticas. Da mesma forma, é fundamental harmonizar forma e conteúdo na elaboração de suas mensagens, que devem se caracterizar pela veracidade e a precisão das informações. Além disso, é indispensável adaptar o discurso e as narrativas ao perfil dos públicos e comprometer-se com a utilização da "linguagem simples" e a comunicação acessível. A comunicação estratégica deve ter como atributo básico a obediência aos princípios da ética e da transparência e primar pelo diálogo em vez de estimular o confronto de opiniões.

En primer lugar, márcate unos objetivos en el terreno de la comunicación que tu sector necesite y que nadie o muy pocos estén trabajando. Por ejemplo, en el ámbito de la seguridad, comunica para transmitir los valores y principios que rigen a los cuerpos de seguridad, explica lo que sienten los agentes ante las situaciones que deben afrontar, con el objetivo de acercar a los cuerpos de seguridad a la ciudadanía y aumentar la confianza, comprensión y el apoyo para mejorar el servicio. En segundo lugar, ATRÉVETE a comunicar sin complejos y aprende y adáptate continuamente a lo que la audiencia te enseñe con sus respuestas. No tengas miedo a equivocarte, porque el contenido en redes actualmente es muy efímero, ya sea un acierto o un fracaso

Le secteur de la communication est dynamique, elle change constamment. Une entreprise qui veut survivre doit innover en permanence dans ses actions, moyens et techniques de communication. Il faut répéter ce qui marche tout en restant cohérent aux nouvelles tendances, aux changements d’algorithmes, et nouvelles politiques des canaux numériques.

Innovation is a buzzword that gets thrown around and what it means changes constantly, but what never changes is that your stakeholders want to hear from you. At Elsevier, we occasionally looked at different platforms and technologies, but we always evaluated them according to actual impact on our goals. So while some of our competitors were wandering around Second Life (remember that?) or trying to start a podcast, we kept reaching our audiences through the timeless channels they knew and continued to love. If you have a huge audience on Instagram, that's great, and we would have followed our people wherever they went, but the main innovation we found was going direct. Telling our story with no middleman - platform or other publication.

3M encourages employees to spend 15% of their work time on personal projects, leading to the creation of products like Post-it. Implement programs that encourage employees to propose and develop new ideas. This could be an innovation contest or allocating time for personal projects. Supporting creativity fosters the development of new solutions and approaches that can differentiate your company in the market and lead to the creation of unique products or services.

Innovate Continuously Innovation is the lifeblood of entrepreneurship, especially in strategic communications. The field is constantly evolving, with new technologies and trends emerging regularly. To stay ahead, you must be willing to experiment with new ideas and push the boundaries of traditional communication methods. Whether it's adopting new social media platforms or leveraging cutting-edge technologies like augmented reality, innovation will keep your strategies fresh and your business thriving.