How can network centrality boost your strategic alliance performance?
Strategic alliances are partnerships between two or more organizations that pursue common goals and share resources, risks, and rewards. They can help you access new markets, technologies, capabilities, and customers, and create value for your stakeholders. But how can you make sure your alliances are effective and sustainable? One key factor is network centrality, or the position and influence of your organization in the network of alliances. In this article, we will explain what network centrality is, why it matters, and how you can improve it.