How can you collect valid and reliable primary research data for sensitive topics?
Primary research data is the information that you collect directly from your target population or sample through surveys, interviews, focus groups, observations, or experiments. It can help you answer specific questions, test hypotheses, or explore new ideas. However, some topics are sensitive, meaning that they involve personal, ethical, or controversial issues that might affect the participants' willingness, honesty, or safety. How can you collect valid and reliable primary research data for sensitive topics? Here are some tips to consider.