How can you convince clients to use AR marketing?

3 Address the common challenges and misconceptions of AR

A third way to convince clients to use AR marketing is to address the common challenges and misconceptions of AR, such as cost, complexity, or accessibility. You can reassure clients that AR is not as expensive, difficult, or niche as they might think, and that there are solutions and platforms that can help them create and distribute AR content easily and affordably. For example, you can show them how they can use web-based AR or social media filters to reach a wider audience without requiring any app downloads or special devices. You can also show them how they can use existing assets, such as images, videos, or logos, to create AR content quickly and cost-effectively.

4 Align AR with the client's goals and audience

A fourth way to convince clients to use AR marketing is to align AR with the client's goals and audience, and show how AR can help them achieve their objectives and connect with their customers. You can research the client's industry, competitors, and target market, and identify the pain points, needs, and opportunities that AR can address. For example, you can show how AR can help the client stand out from the competition, increase brand awareness, generate leads, drive sales, or improve customer loyalty. You can also show how AR can appeal to the client's audience, whether they are young, tech-savvy, or looking for novelty, fun, or convenience.

5 Provide a clear and realistic plan for AR implementation

A fifth way to convince clients to use AR marketing is to provide a clear and realistic plan for AR implementation, and show how you can help them execute it successfully. You can outline the steps, timeline, budget, and resources involved in creating and launching an AR campaign, and explain how you can manage the process and ensure quality and consistency. You can also provide a mockup, prototype, or pilot of the AR content, and test it with the client and their customers, to show how it works and how it can be improved. You can also provide a strategy for promoting and measuring the AR campaign, and show how you can track and report the results and feedback.

6 Invite the client to experience AR for themselves

A sixth way to convince clients to use AR marketing is to invite the client to experience AR for themselves, and let them see the potential and value of AR firsthand. You can offer the client a live demo, a trial, or a sample of the AR content, and let them interact with it and explore its features. You can also encourage the client to ask questions, share feedback, or suggest ideas, and show them how you can incorporate their input and preferences into the AR content. By letting the client experience AR for themselves, you can create a positive impression, build trust, and spark interest and curiosity.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?