What do you do if your Augmented Reality (AR) product marketing lacks creativity?

How to know your customer: - Conduct market research, surveys, and interviews to uncover their needs and preferences. - Engage in user testing to gather valuable feedback on their AR usage habits and expectations. - Explore how your audience currently interacts with AR technology. - Discover their familiarity with AR applications and their preferred features. - Use these profiles to tailor your AR product marketing to match their expectations and interests - Dive deep into understanding who your potential customers are.

The persona you are targeting must be clear . The user context and their preferences, pain points should be well itched out . Collect as much data you can via user interviews ,persona creations ,testing,surveys.

To inject creativity into your AR product marketing, first understand your audience. Conduct market research, surveys, or user testing to gather insights on their needs, preferences, and AR usage. Tailoring your marketing to their interests and pain points ensures more engaging content. For instance, if targeting gamers, create AR experiences that resonate with their gaming habits.

As often with these AI-generated articles, the goal could be more explicit. Are we talking about using AR for marketing or about marketing/advertising an AR product? For the sake of argument, I'll choose the first hypothesis. Indeed, knowing your audience is the first step. If you are selling a product, you should already know that. Then, the next step is to investigate how AR could help advertise your product. What is the benefit of AR? Simply put, it allows your customers to see what's invisible and to interact with your product in immersive ways in the physical space. Your potential customers perceive the potential benefit of the experience as higher than the friction involved in opening it.

Here are some keys to take care of while showcasing your value proposition - Review what's working: Take a look at what's effective and what's not. - Know your audience: Understand who you're trying to reach, and what they like. what problem you are solving for them. Understanding your audience enables you to tailor your value proposition to address their specific needs and pain points. By telling compelling stories that resonate with your target market, you demonstrate how your AR product provides valuable solutions or benefits, thereby strengthening its appeal.

Indeed! If you choose AR for your next marketing campaign, the experience you create must immerse the users into your brand. If one makes the effort to open the experience, they must get something out of it: bring them into your world and make them feel how they would feel once they bought your product. AR, being a spatial medium, brings all senses into the experience, and it is a must-have to properly showcase what is really different about your product and your brand.

AR has a lot of potential to boost your marketing strategy. Do not just be limited to storytelling, immersive environment and presentation. Try changing the way you are using AR for customer interaction. Take the leverage of user-generated content (UGC) and community engagement. Invite your audience to co-create AR experiences, share their creations on social media platforms, and participate in challenges or contests. Encouraging ownership and teamwork can boost your marketing's reach and strengthen customer loyalty and support for your brand.