How can you create a sense of urgency and relevance for your live event audience?

2 Create a landing page that sells your event

Your landing page is where you convince your visitors to sign up for your event, so make it persuasive and informative. Include a clear and catchy headline, a subheadline that expands on the value proposition, a brief introduction that explains who you are and why you are hosting the event, and a list of bullet points that highlight the main benefits and takeaways of your event. You can also add social proof, such as testimonials, ratings, or logos of previous clients or partners, to build trust and credibility. And of course, don't forget to include a prominent and easy-to-use registration form or button.

3 Send reminder emails and teasers

Once you have secured your registrations, you need to keep your attendees excited and interested in your event. One way to do that is to send reminder emails and teasers that build anticipation and urgency. You can send emails a few days, a day, and an hour before your event, reminding them of the date and time, the link to join, and the benefits of attending. You can also send teasers that give them a sneak peek of what you will cover, such as a short video, a quote, a statistic, or a question. This will spark their curiosity and make them eager to learn more.

4 Start strong and set expectations

The first few minutes of your live event are crucial to capture and retain your audience's attention. You need to start strong and set expectations for what they will learn and how they will benefit from your event. You can do this by introducing yourself and your topic, sharing an interesting or surprising fact or story, asking a relevant question, or showing a compelling image or slide. You should also tell them what the agenda and format of your event are, how long it will last, and how they can interact with you and each other.

6 End with a clear call to action

The last part of your live event is where you end with a clear call to action. You need to tell your audience what you want them to do next, whether it is to sign up for your offer, book a consultation, join your community, or share your event. You should also summarize the key points and benefits of your event, thank your audience for their time and participation, and invite them to stay in touch with you. You should also provide them with a way to access the recording, the slides, or any other resources that you promised them.