How can you use your voice to promote event sponsors?

Promoting your sponsors is one of the keys to being a great emcee! There's an old American proverb: "Dance with the one who brung ya." The sponsors make your event possible. Here are 3 ways to promote them as the event host: 🎤 Get to know them Obviously, you want to know the names of these companies. But go deeper. What do they do? How do they serve? Do they have a key product/service you can mention? 🎤 Acknowledge sponsors from the stage This is more than just a "shout out." You want to Thank them. Have attendees give them a round of applause. "We want to thank our Platinum sponsor Energy Enhancers for helping make this conference possible!" 🎤 Engage with individual reps Meet and greet sponsors before the event and during breaks.

If you're unfamiliar with the sponsors or why they've sponsored, start with knowing how much time you'll have (or be expected to give) for the sponsorship messaging. Build from there. Deeper levels in the "get to know the sponsors" list below imply more time you'll have to introduce them. - Knowing their name - Googling them - Reading their org's About statement on LinkedIn - Perusing their booth / materials / table / website - Knowing their market / category / product names - Meeting their people at the event to bond & build rapport - Seeking a briefing by their speakers or PR / event people on their key message behind sponsorship.

I have hosted many events. The ones who treat their sponsors as contributors are happy to splash their logos on screens, and in programs and thank them for funding the coffee break. The ones who consider sponsors as partners in the overall experience and outcome tap into their creativity and knowledge. One of my favourite 'tricks' is to invite the sponsor on stage to introduce a speaker, but before they do, ask them why they are investing their time and money in this event.

As Emcee, I leverage the power of my voice to seamlessly integrate sponsor promotions into the event experience. I kick off with a warm welcome, expressing gratitude for sponsors' support. Throughout the event, I strategically announce and highlight sponsors, using a dynamic tone to maintain audience engagement. Customized messages, interactive promotions, and sponsor testimonials add a personal touch. Encouraging social media interaction amplifies sponsor visibility. By varying my voice inflection and tone, I keep the audience captivated, emphasizing the value sponsors bring. Wrapping up, I express heartfelt thanks, ensuring sponsors feel integral to the event's success.

To properly motivate sponsors, you have to make the topic/event/fundraiser relatable. If there is no connection, there will only be minimal contribution. Do the research, find out how to intimately connect the event you’re fundraising for to your sponsors own lives. The bigger the impact, the more enthusiastic the response, the more success will be generated. Word will spread, sharing your great efforts, and the next event will engage more sponsorships based on review.

Voici mes astuces: 1. Annoncez les sponsors de manière claire et concise : Lorsque vous présentez les sponsors, assurez-vous de les annoncer de manière claire et concise. 2. Utilisez différents tons de voix : Utilisez différents tons de voix pour annoncer les différents sponsors. 3. Utilisez des pauses et des inflexions de voix : Utilisez des pauses et des inflexions de voix pour attirer l'attention sur les sponsors. 4. Utilisez des phrases accrocheuses : Utilisez des phrases accrocheuses pour présenter les sponsors.

When planning the timing of your event, it's a good idea to think about giving shoutouts to your sponsors on social media. You can do this by sending a live tweet or posting a quick Instagram story that mentions them. This approach is a modern way to seamlessly integrate sponsor mentions into your event without disrupting its flow or taking the time in your event to do so.

So that it doesn't become appealing and boring, I believe that this quote needs to be part of delivering some convenience to the participant. When this happens, the final public will certainly see value in accessing the sponsor's brand because then it will have a tangible benefit and not just advertising and interruption.

Experienced whereby throughout the event, I mentioned the sponsor 3 times. At the beginning, in the middle and at then end of the event. Also it depends on how frequent your sponsors requires you to mention them during he event.

Strategically plan when and how often you will mention sponsors throughout the event. Too often, and it may be seen as excessive promotion, but too little, and you'll miss out on valuable exposure opportunities, so you must strike a balance

Yes indeed, always be cool is the ABC's of giving good sponsor messages - you want to sound like Mr. Cool not Mr. Advertiser. Sound excited and happy and relateable - make stories that sell your messages!

A PowerPoint slide that lines up all of the sponsors - from Platinum to Bronze does little justice to the few who pay for most of the freight. They deserve the spotlight. Highlight that you visited their booth and sampled their new product, or that they have a scholarship that encourages more young people to enter the collective field. Focus on the value and value added to give them the attention they deserve.

Avoid sounding like a walking advertisement by tailoring your tone and delivery to each mention of a sponsor. The right way to instill enthusiasm, humor or stories to keep the audience engaged.

I love to integrate sponsor activations right into my emceeing for the best possible audience engagement and for their retention of the information. If there's a trade show or sponsor booths, I'll go to each one before the event starts and learn something about each. If they have prize giveaways, I'll grab one of each item as well. Then once on stage, I'll play interactive games with the audience (akin to what the sponsor activations are) or I'll give away items and then share where everyone else can go in the break to get their own. It works fantastic to drive traffic to the sponsors and everyone greatly appreciates it!

As the voice of steering the event, I'm excited to spotlight our valuable sponsors, ensuring their brand reaches our engaged audience through mentions, social media shoutouts, and live event acknowledgments. It's important we clearly communicate their values, brand offering and a call to action. Let's amplify your brand together!

While promoting sponsors, engage with your audience and share anecdotes, ask rhetorical questions, or invite them to participate in sponsor activities.

Consider creating sponsor-themed segments to keep your content engaging, fun, and memorable. For example, we once had a sponsor that was a coffee brand, as a pattern interrupt we made a coffee trivia session. The winner went home with a bag of the best Colombian coffee. This approach helped my audience to stay engaged; it boosted the mood and made the sponsor's presence more memorable.

First of all, you need to believe in and be properly aligned in your values with those of the sponsor. Alignment and trust will make you more comfortable and confident in your message. On top of all this, commit and involve your (event) brand in the future, both in your credibility and in your voice and your event as a business platform for future business partners.

Anytime you read anything - especially to an audience who has a mobile wand, who can escape anywhere at any time you are inviting them to virtually leave the room. A sponsors message - add a personal story about their brand, or the person who represents the company and is in attendance.

Stop using the words emcee or Master of Ceremonies - as you will act and play the part of a traffic cop. Think of your role as a conductor of an orchestra with so many moving parts - and your job is to create energy, excitement and engagement - with one eye on the stage and one eye on your audience.

Think outside the “stage”! People at an event are not necessarily paying attention to the emcee, especially if you’re rattling off a list of sponsors. Engage your audience thru participation— have them pull out their phones & like a post on Instagram to enter a contest. If you have video capabilities, use them to highlight sponsors during “down times” in addition to stage mentions. And if you have camera/spotlight abilities, get off the stage & do something fun at the sponsor’s booth or with (planned) audience participation. The options abound to make it special, fun & memorable!

Another thing worth mentioning. Don’t leave official speeches till late in the event proceedings, especially if there will be alcohol. Getting the attention of a room full of drunk people is very difficult and at that point, no-one cares what a sponsor has to say!

Make the sponsors contribution or involvement relevant to the event topic. Beyond “this event would not have been possible without the generous support of xyz…”. If it is an event celebrating innovation perhaps “x has been an innovative leader in the … space with initiatives like ….. over many years. Their recognition of the importance of innovation has again been demonstrated by their sponsorship or tonight’s awards”

The sponsor call is either Direct or Segway based depending on the type of program you are hosting. In my experience a Segway call always works if done nicely. Based on your sponsor, prepare your script in such a way that you can insert their name or taglines easily in there and make it slightly obvious that this is a sponsor call else sponsors might not be very happy, and that's just a good sponsor call which is inserted smoothly and also obvious to the audience such as in a dance event I'd wish the next participant as "break a leg! and if you do our sponsors Dr. Lal path labs is there to help you hahaha" as dr. Lal path labs is one of the sponsors of the event and so on...