How can you get hired as a content strategist?

1 Assess your skills and interests

The first step is to evaluate your current skills and interests and identify your strengths and gaps. Content strategy is a broad and interdisciplinary field, so you need to have a solid foundation in core skills such as writing, communication, critical thinking, and problem-solving. You also need to have some knowledge of specific tools and methods, such as content audits, user research, content models, CMS, SEO, and analytics. Depending on the type and size of the organization you want to work for, you may also need to specialize in a certain domain, such as web, social media, e-commerce, or education. You can use online assessments, self-reflection, feedback, and portfolios to assess your skills and interests.

2 Learn from the experts

The next step is to learn from the experts and expand your knowledge and skills. Content strategy is a dynamic and evolving field, so you need to keep up with the latest trends, best practices, and case studies. You can learn from the experts by reading books, blogs, newsletters, and podcasts on content strategy topics. You can also take online courses, workshops, webinars, and certifications to gain more formal education and training. Some of the reputable sources of content strategy education and training are Content Strategy Inc., Content Design London, GatherContent, Content Marketing Institute, and Nielsen Norman Group.

3 Build your network and reputation

The third step is to build your network and reputation and showcase your value and expertise. Content strategy is a collaborative and social field, so you need to connect with other content professionals and potential employers. You can build your network and reputation by joining online communities, forums, groups, and events on content strategy topics. You can also contribute to blogs, magazines, podcasts, and publications that cover content strategy topics. You can also volunteer for content projects, offer consultations, or mentor other aspiring content strategists. By building your network and reputation, you can demonstrate your skills, knowledge, and passion for content strategy.

4 Craft your resume and cover letter

The fourth step is to craft your resume and cover letter and highlight your relevant skills and achievements. Content strategy is a competitive and demanding field, so you need to stand out from the crowd and impress the hiring managers. You can craft your resume and cover letter by using clear, concise, and engaging language that showcases your value proposition and fit for the role. You can also use keywords, metrics, and examples that match the job description and the organization's goals and needs. You can also tailor your resume and cover letter to each specific position and organization you apply for.

5 Prepare for the interview

The final step is to prepare for the interview and convince the hiring managers that you are the best candidate for the role. Content strategy is a complex and challenging field, so you need to show your confidence, competence, and creativity in the interview. You can prepare for the interview by researching the organization, the role, and the content strategy process. You can also practice your answers to common and behavioral questions, as well as prepare some questions of your own. You can also prepare some samples of your work, such as content audits, user personas, content models, or content plans. By preparing for the interview, you can showcase your skills, knowledge, and personality for content strategy.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?