You’re a content developer. How can you show your employer that you’re worth your weight in gold?

1 Understand your audience

One of the most important skills of a content developer is to know your audience and their needs, preferences, and challenges. You should research and segment your audience, create personas and user journeys, and use data and feedback to tailor your content accordingly. By showing that you understand your audience, you can create content that resonates with them and drives action.

2 Align your content with your goals

Another way to show your worth as a content developer is to align your content with your employer's goals and strategies. You should have a clear idea of what your employer wants to achieve, whether it's increasing brand awareness, generating leads, educating customers, or boosting sales. You should also have a content strategy that outlines how you will create, distribute, and measure your content to support those goals. By aligning your content with your goals, you can show your employer that you are contributing to their success.

3 Optimize your content for SEO

Search engine optimization (SEO) is a vital skill for any content developer, as it helps your content rank higher on search engines and reach more potential customers. You should optimize your content for SEO by using relevant keywords, titles, headings, meta descriptions, images, and links. You should also use tools like Google Analytics, Google Search Console, and Moz to monitor your traffic, rankings, and performance. By optimizing your content for SEO, you can show your employer that you are increasing their visibility and authority online.

5 Collaborate and communicate effectively

Content development is not a solo activity, but a collaborative one that involves working with other teams and stakeholders. You should collaborate and communicate effectively with your colleagues, clients, partners, and experts to create high-quality and relevant content. You should also solicit and incorporate feedback, share your insights and best practices, and report on your results and achievements. By collaborating and communicating effectively, you can show your employer that you are a team player and a leader in your field.

6 Keep learning and improving

Content development is a dynamic and evolving field that requires constant learning and improvement. You should keep learning and improving by staying updated on the latest trends, tools, and techniques in your industry and niche. You should also seek opportunities to expand your skills and knowledge, such as taking online courses, attending webinars and events, reading blogs and books, and joining communities and networks. By keeping learning and improving, you can show your employer that you are a lifelong learner and a valuable asset to their organization.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?