How can you increase user engagement with push notifications and email marketing?

Push notifications and email marketing are means to notify your end users about new content, new features or anything that increases the user engagement with the app. However, email has been abused for good time now and users does not care much. As a developers or application owners its on us to make sure that push notifications does not receive same treatment. Frustrated users can easy to turn off notifications for a given application in both iOS and Android systems.

Emails are super annoying. Too many and too few that matter. Push notifications can also annoy but they are not found in any archive or mailbox that I need to empty. The downside is that push notifications will require an app (even if it is a PWA) for them to show up - so it takes more work to get them up and running. Furthermore people need to install your app, making it somewhat more difficult to sign up for them. So ideally you have an app, for other reasons, and include push notifications as an extra.

Increasing user engagement through push notifications and email marketing requires a strategic approach that combines relevance, timing, and personalization. Firstly, ensure your messages are highly relevant to your users' interests and preferences. Segment your audience based on their behaviors and preferences to deliver tailored content. Secondly, timing is crucial. Send push notifications and emails at times when your users are most likely to be active and receptive. A/B testing can help determine the optimal timing. Thirdly, personalization adds a personalized touch to your messages. Use the user's name and recommend products or content based on their past interactions.

Push notifications significantly improve user engagement from those existing users. But what really hooks them to the app is the problem it is solving not the push notifications. If you are solving a good problem, track your users behaviours and work on those functionalities that has maximum impact. Users would love to receive push notification that carries significant value like notifying users about a product availability, reminding user of expiry of any features, users to take certain actions so to improve their overall well being, notifying users of new enhancement the users might be interested in.

Push notifications and email marketing are important because they help businesses talk to their customers directly and keep them interested. Push notifications quickly show messages on people's devices, like phones. They're good for fast news and reminders. Email marketing sends messages to people's email inboxes. This is good for sharing more information and special offers. Both ways let businesses talk to lots of people and make them want to keep using the business's stuff.

Push notifications and email marketing are crucial for user engagement due to their direct, personalized, and timely nature. Push notifications deliver real-time updates to users' devices, keeping them informed about new content, promotions, or features. This instant communication sparks interest and prompts immediate interaction. Similarly, email marketing allows for in-depth communication, enabling businesses to share detailed information and valuable content. In summary, push notifications and email marketing establish direct connections, deliver relevant content, and drive timely actions, all of which contribute significantly to enhanced user engagement.

Push notifications enables a proactive marketing of product for brands than a reactive approach that waits for users to revisit mobile app.

For push notifications, start with audience segmentation to tailor messages, ensuring relevance and personalization. Craft concise yet compelling content that conveys clear value and aligns with user preferences. Test different elements like timing and visuals through A/B testing to refine your strategy. Similarly, for email marketing, segment your list and personalize content with recipient names and recommendations. Craft engaging subject lines that offer a sneak peek of the content's value. Design visually appealing emails with prominent CTAs, and utilize automation for timely follow-ups. Regularly analyze metrics like open rates and click-through rates to fine-tune your campaigns and maintain consistent user engagement.

Generic messages are never effective except for marketing about new functionalities availability and some very few cases. Make sure the notification is personalised so to trigger relief or excitement for the user. Just like any ad-campaigns try to segregate users based on their interests and sending message, fine tune the frequency of such messages. Run analytics to understand the engagement post the notifications and refrain from sending notifications that are not effective. This will help you understand your users interest thus resulting in better personalisation of messages which increases the overall engagement.

With a right channelling such as adds, and priortization push notifications can play a pivotal role in enabling user revisits. With an ability to wait for user availability at a right time, retrying to deliver, push notification is essential tool for app owners reaching users. There is a great sense of responsibility on the app owner to avoid over use of this technology that can not only impact their app notification but user engagement on other apps too. During natural calamities, medical or other emergency push notification can be very useful.

Avoid common push notification and email marketing mistakes: Push Notifications: - Get user permission before sending. - Personalize and time notifications. - Limit frequency and provide value. Email Marketing: - Only email opt-in users. - Segment and offer valuable content. - Optimize for mobile, test, and respect privacy. General: - Monitor engagement and gather feedback. - Be consistent and optimize. Focus on value, not quantity.

Sending too many push notifications/emails is sure shot way to frustrate users and they can easily turn off notifications and unsubscribe. Maintaining relevance in every message is key to success. Not measuring the engagement quotient post the notifications/email so to fine tune the message. Its almost not possible to bring back the user who turned off push notifications/un-subscribed. some times the app gets deleted too...

First, overuse can lead to annoyance and unsubscribes, so maintain a balanced frequency. Ensure relevancy by segmenting your audience and tailoring content accordingly. Avoid misleading subject lines and content that doesn't deliver on expectations. Be cautious with personalization, as incorrect or excessive personalization can be off-putting. Also, steer clear of using too many images or large attachments that might slow down loading times. Lastly, always provide a clear and easy way for recipients to opt-out or unsubscribe, respecting their preferences and privacy. Regularly analyze metrics and feedback to identify areas for improvement and address any concerns promptly.

Personalization is key when it comes to engage the users whether its push notification or email marketing. Generic push notifications and email marketing that lack personalization are less likely to engage users. Sending irrelevant content can also at times lead to user opt-outs and impact the perceived brand value too. Timing is another key area where you should strategize as sending push notifications at inappropriate times, such as late at night, can disrupt users' routines and lead to negative sentiment. Respect users choice and avoid automatically enabling notifications without user consent. Send targeted messages by making use of segmentation based on demographics, behavior or preferences to deliver more targeted messages.

The easiest way to get started is by using a service like OneSignal - they offer everything, including email, and are very affordable.