How can you make safety performance indicators relevant and useful for all stakeholders in fleet operations?

2 Choose relevant and useful SPIs

Once you have identified your stakeholders, you need to choose SPIs that are relevant and useful for each stakeholder group. It is important to select SPIs that reflect the key safety aspects and issues that matter to the stakeholder, as well as provide clear and actionable information that can help them make decisions and improve performance. For example, fleet operators may use SPIs such as safety culture survey results or driver turnover rate to evaluate and improve their safety management system and practices. Drivers may use SPIs such as driving behavior scores or near-miss reports to monitor and enhance their driving skills and safety attitude. Customers may use SPIs such as on-time delivery rate or customer satisfaction score to assess your fleet service quality and sustainability. Regulators may use SPIs such as safety certification status or safety performance rating to verify your fleet safety compliance and performance. Insurers may use SPIs such as accident frequency rate or claim cost per vehicle to calculate and adjust your fleet insurance premiums and coverage.

3 Communicate your SPIs

Once you have selected your SPIs, it is essential to communicate them to stakeholders in a clear and consistent manner. This communication can include reporting, feedback, dialogue, and consultation. Doing so can help you inform stakeholders about safety goals, performance, and progress; engage them in safety improvement efforts; solicit input and feedback on safety issues and solutions; and build trust and credibility with your stakeholders on your safety commitment and performance. When communicating your SPIs effectively, you should consider factors such as frequency, format, and content. For example, you may need to communicate daily or weekly with drivers, monthly or quarterly with customers, and annually or biannually with regulators and insurers. Additionally, you may use dashboards for operators and drivers; reports, newsletters, or testimonials for customers; certificates, ratings, or audits for regulators; and summaries, invoices, or claims for insurers. By following these tips, you can make your SPIs relevant to all stakeholders in fleet operations while leveraging them to improve fleet safety performance and reputation.