How can you share and promote videos online?

1 Choose the right platform

The first step to sharing your video online is to choose the right platform for your goals and audience. Different platforms have various features, algorithms, and demographics, so you need to consider where your video will fit best. For example, YouTube is the most popular and versatile platform for video hosting, but it also has a lot of competition and requires consistent and optimized content. Vimeo, on the other hand, is more suited for professional and artistic videos, but it has less reach and exposure. Other platforms, such as Facebook, Instagram, TikTok, or LinkedIn, can also be effective for video sharing, depending on your niche, style, and message.

2 Optimize your video for SEO

Once you've chosen your platform, you need to optimize your video for search engine optimization (SEO). SEO is the process of improving your video's visibility and ranking on search engines, such as Google or Bing, as well as on the platform itself. To optimize your video for SEO, you need to do some keyword research and use relevant and catchy titles, descriptions, tags, and thumbnails. You also need to make sure your video is high-quality, engaging, and relevant to your audience's needs and interests.

3 Share your video on social media

Another way to share your video online is to use social media platforms to spread the word and drive traffic to your video. You can post your video directly on social media, or link to it from your website or blog. Use hashtags, mentions, stories, reels, or live streams to increase your reach and engagement. However, you need to be careful not to spam your followers or post the same content across all platforms. Instead, you should tailor your content and strategy to each platform and audience, and use analytics tools to measure your performance and feedback.

5 Collaborate with others

Another effective way to share and promote your videos online is to collaborate with others in your field or niche. Collaboration is the act of working with other creators, influencers, or brands to create and share videos that benefit both parties. It can help you reach new audiences, increase your credibility and authority, and generate more content and ideas. To collaborate with others, you should identify potential partners who share your values and goals, contact them with a clear and professional proposal, and plan and execute your project together.

6 Experiment and learn

The final tip is to experiment and learn from your results. The online video landscape is constantly changing and evolving, so you need to keep up with the latest trends, tools, and best practices. You also need to test different approaches and formats, and see what works best for your audience and goals. You can use analytics tools, such as Google Analytics or YouTube Studio, to track and measure your video's performance and impact. You can also use surveys, feedback forms, or reviews to get direct input from your viewers. By experimenting and learning, you can improve your skills, grow your audience, and achieve your objectives.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?