How do you get your content seen by more people?

Identify the problem statements, Areas of learning and good to know topics of your target audience, this helps to divide your content into 3 sections.

Before you set channel goals, you should have some sort of objective data to pull from. Have you talked to or surveyed prospects/customers to know this is a channel they like to use? Or is it fairly obvious? When getting started, it can be wise to assess competitors or adjacent competitors to validate some initial speculation.

To make sure your content reaches more people, it is important to have a multi platform approach. At the same time, it is important to note that the audience on each platform has a different intent. The intent on Instagram will be different from the intent on LinkedIn. A content marketing strategy needs to take into account audience intent based on the platform. Once this is done, the messaging would then become crucial and would differ from platform to platform. So creating a messaging plan along with a content repurposing plan would help a lot in creating quality content at scale and never running out of ideas.

It takes time and persistent effort to establish a strong internet presence and raise content visibility. A mix of strategic planning, high-quality content creation, and efficient distribution techniques will increase the number of people who see your content.

Distribution and promotion of content is as important as the creation of it. Therefore, even before the content is created, have a detailed promotion plan in place. Remember that not all content is the same. Different types of content - whether it be short videos or blog or whitepaper or a market study - needs a different kind of marketing plan and different platforms to promote on.

SEO might seem complicated, but even simple fixes such as optimizing your page for mobile can make a lot of a difference. Consider doing the quick fixes first before you dive into the complicated stuff.

1. Make sure to add Alt text to all images, 2. Keep image size mobile friendly or mobile optimised 3. Structure your article well into sections and use headers accordingly 4. Interlink to other internal articles 5. Keep the font reader friendly 6. Keep the points in bullet points

To optimize your content for SEO success, start with keyword research – uncover terms your audience searches for and sprinkle them strategically in content, titles, headings, meta tags, and URLs. Craft original, engaging, and informative content that answers their questions and delivers value. Structure your content using h1, h2, and h3 tags for reader-friendly scanning. Boost credibility with internal and external links to relevant and authoritative sources. Optimize images and videos with alt text, captions, titles, and compression for faster loading. Keep tabs on performance with tools like Google Search Console, Google Analytics, or Moz. Attract organic traffic – the golden ticket to sustainable website visitors.

One of the most basic things that people tend to ignore is Keyword Search. We now have a lot of tools available to help in researching the right keywords we can. Target in our posts. For instance, some of the most followed people on LinkedIn are recruiters because they post jobs and people need jobs. So, they tend to enjoy a lot more engagement than others. Here, job is a in demand keywords.

Don't write for the algorithm, write for people! But that doesn't mean you should ignore SEO. Understanding how search engines work will help you create content that is both informative and SEO-friendly. So here's a quick checklist to help you get started: ✍️ Use relevant keywords throughout your content. ✍️ high-quality content that is scannable, informative and engaging. ✍️ Optimize your images. ✍️ Include internal and external links. ✍️ Improve your page speed. Following these tips will help you create content that is both informative and SEO-friendly. Good luck! 🔸🔸🔸 Hey there 👋, I'm Alyssa. Follow me if you want to learn how to grow your business and your brand through storytelling.

Pick the right platform. For example, all of your potential customers won't just be on LinkedIn, so don't be afraid to use another platform. The right platform can make all the difference.

I blog about a LinkedIn idea or concept every business day. The blog automatically sends it to my LinkedIn personal page, my company Page, and my FB company page. This is not so much repurposing, but commanding a broader, diverse audience. I also selectively share my post to certain LinkedIn groups if the material is applicable to the group's interests. Again, spread the thought leadership of what I perceive and suggest to do better. You may want to try this.

1. Customize your communication in social media post depending on each channel Eg: Linkedin has intent of learning, Instagram users have intent of exploration 2. Make sure post has good thumbnail for social media

Picking the right platform for your content is the beginning of every success of the content you intend to share on that particular platform. Platform really matters!

Do FOCUS where it counts! Social media is a great way to connect and engage with communities but choosing the right Social media platform and then adapting your content to each of the platform is very important. Also, for video content, focus on the first 3 secs of your content. The first 3 secs is what it takes for a viewer to decide whether they want to watch the video or skip to the next one.

Customize your email content based on the recipient's interests, preferences, or previous interactions with your brand. To this, you need to drill down on your ICPs.

1. Group your users based on intent, interests and send only relavant articles to them 2. Use images within email to convey what's inside the post 3. Keep the frequency of emails same level 4. Encourage users to add sender email to their list to avoid it going to spam

Email is the unsung hero, a powerful tool that can transform your content strategy. My steps to use it well. 1. Build and Nurture Your Email List 🔸 Create Sign-Up Forms 🔸 Offer Incentives 🔸 Segment Your List 2. Craft Engaging Email Content 🔹 Personalization 🔹 Attractive Subject Lines 🔹 High-Value Content 3. Send Consistent and Valuable Emails 🔸 Establish a Schedule 🔸 Provide Value 4. Automation for Efficiency 🔹 Welcome Emails 🔹 Drip Campaigns 5. Measure and Optimize 🔸 Track Open Rates 🔸 Click-Through Rates 🔸 Conversion Rates 🔸 Segment Performance 6. Use Email to Drive Traffic and Engagement 🔸 Teasers 🔸 Promotions Email marketing, when done right, can be a content distribution powerhouse. #EmailMarketing #Content

Here are some additional tactics I would recommend to get your content seen by more people: ↳Guest post on industry blogs and publications or appear as a guest on a podcast ↳PPC (depending on the content) ↳Retargeting ↳Promote your content through paid ads on social media and Google ↳Go hard after UGC (user generated content) The key is using a mix of organic promotion, paid distribution, visual content formats, UGC and analytics to get your content maximum visibility and engagement.

Here's a simple one: Make your content more lively by quoting other voices. This makes your stories more interesting and more journalistic, and the people you interview are likely to share your content with their networks and followers.

There aren't cheat codes, just best practices! Study the algorithms of platforms and what they want. After reaching 1 billion views accumulative across my brands, I've learned that quality content almost always gets its recognition. Algorithms are tailored to watch time and retention rates, so producing engaging content is your best form of marketing there is. Don't fall victim into thinking you can pay or collaborate your way to the top..

1. Post in Forums 2. Add Custom made Infographics wherever applicable which could appear in Google images and get backlink and visibility

Many content marketers and teams often overlook the importance of highlighting a company's distribution plans during the content strategy phase. Every business might have a unique distribution channel where more people can see and engage with their content. This can range from the social media accounts of founders and leadership, to multiple other social platforms, and even communities and third-party sites like Quora or Reddit. The key here is to identify where your content will add value. Once you know these places, distribute your content there to maximize reach and engagement.