How can you use gamification to increase leads at trade shows?

2 How to design a gamified trade show booth?

The first step to design a gamified trade show booth is to define your objectives and metrics. What do you want to achieve with gamification, and how will you measure your success? For example, do you want to increase the number of visitors, the time they spend at your booth, the number of leads, or the quality of leads? Once you have your goals and indicators, you can choose the game elements and mechanics that best suit your purpose. Some common game elements are points, badges, leaderboards, levels, challenges, rewards, and feedback. Some common game mechanics are goals, rules, competition, cooperation, randomness, and story.

3 What are some examples of gamified trade show booths?

Gamifying your trade show booth can be a great way to engage visitors and increase brand awareness. Examples of successful gamified trade show booths include quizzes or trivia games that test visitors' knowledge of your industry, product, or service; virtual reality or augmented reality games that immerse visitors in your brand story; spin-the-wheel or scratch-off games that offer visitors a chance to win prizes; scavenger hunts or puzzle games that require visitors to find clues around your booth; and social media games that encourage them to share their experience with their network. All of these activities offer the potential for rewards, such as discounts, points, badges, and coupons.

4 What are some best practices for gamifying your trade show booth?

Gamifying your trade show booth can be a great way to increase leads, but it can also backfire if you don't follow some best practices. To ensure your gamified trade show booth is effective and engaging, align your game with your brand identity and message, keep it simple and intuitive, balance the difficulty and rewards, test it before the trade show, and promote it before and during the event. Make sure your game reflects your brand values, personality, and tone, and communicates your unique selling proposition. Don't overwhelm visitors with too many rules or steps; make it challenging but achievable. Ensure your game works smoothly and reliably, then use signs, banners, flyers, and staff to invite and guide visitors to your game. Finally, don't rely on your game alone to attract visitors; use website, social media, email, and other channels to create buzz ahead of the trade show.

5 How to follow up with your gamified trade show leads?

Gamifying your trade show booth can help you generate more leads, but it doesn't guarantee that they will convert into customers. You still need to follow up with your leads in a timely and personalized way, and nurture them through the sales funnel. To do this effectively, it's important to segment your leads based on data and insights collected from your game, customize your follow-up messages accordingly, use multiple channels and touchpoints to reach out to your leads, and track and measure your follow-up performance. Gamification can be a powerful tool to increase leads at trade shows, creating a fun and memorable experience for visitors while collecting valuable data to boost brand awareness, loyalty, and sales.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?