How can you use the Lotus Blossom method to refine advertising concepts?

Here's how to apply this method to advertising: Define Your Core Concept: Start by writing your central advertising concept in the center of a large sheet of paper or whiteboard. Branch Out with Sub-Themes: Around the central concept, draw eight circles or "petals." In each, write a sub-theme question that helps you explore your core concept. • Who are you trying to reach? • What key message do you want to convey? • What is the tone and personality of your advertising? • What are the key benefits of your product or service? • What advertising channels will you utilize? • What visuals or storytelling elements will capture attention? • What do you want viewers to do after seeing your ad ? • What are your resource constraints and deadlines?

Origin: Developed by Yasuo Matsumura, a Japanese industrial engineer. Diagram Shape: The method is represented by a diagram resembling a lotus flower. Central Square: The central square contains the main problem or theme. Eight Petals: Surrounding the central square, these represent different aspects or subtopics. Subsequent Diagrams: Each petal becomes the center of another diagram, with eight more petals exploring further details or variations. Interconnected Diagrams: The series of diagrams form a lotus flower shape, allowing for a structured exploration of ideas.

✅The Lotus Blossom method offers a structured approach to refine advertising concepts. Begin with a central idea, represented as the "seed," then branch out into eight related concepts or "petals" surrounding it. Each petal represents a different aspect of the central idea, such as target audience, messaging, or visual elements. Explore each petal in detail, allowing for brainstorming and ideation. This method encourages creativity and thorough exploration of various angles, leading to the development of robust advertising concepts. Regularly revisiting and iterating on the petals ensures continuous improvement and refinement of the advertising approach.✅

Start with a Statement: Begin with a clear problem or theme statement, like "How to introduce the new product?". Identify Aspects: Think of eight aspects or subtopics related to your statement. Example Aspects: Include "Benefits of the new product", "Competitors and differentiation", "Customer segments and needs", "Message tone and style". Expand Each Aspect: Make each aspect the center of another diagram, thinking of eight more details or variations. Example Details: For "Benefits of the new product", think of "Features and functions", "Quality and reliability", "Price and value", "Social and environmental impact". Repeat: Continue until you have enough ideas for your advertising campaign.

• Brainstorm: For each sub-theme, brainstorm as many ideas as possible. Don't censor yourself at this stage – the goal is to generate a wide range of possibilities. • Group and Categorize: Once you have a good list of ideas, group them by sub-theme. Look for patterns or connections between different ideas and identify the most promising ones.

The Lotus Blossom method can refine advertising concepts by systematically expanding on a central idea, allowing you to explore various aspects and iterations in a structured manner. Organize your ideas by creating a central bloom with the core concept and surrounding it with petals of related ideas, then further expand each petal into its own blossom to evaluate and develop the most promising directions.

Using the Lotus Blossom method in advertising is like unfolding a flower to discover ideas. Start with your core concept in the center, then branch out to explore variations and themes in layers around it. It’s about digging deeper and wider, blooming into a garden of fresh, refined ideas ready to pick.