How can you use personality types to improve your sales strategy?

2 Dominance personality type

People with a high dominance personality type are assertive, confident, and results-oriented. They value speed, efficiency, and control. They are not afraid to challenge, confront, or disagree with others. They tend to be direct, concise, and decisive in their communication. To negotiate with them, you need to show respect, competence, and credibility. You also need to be clear, concise, and focused on the bottom line. Avoid wasting their time with irrelevant details, small talk, or emotional appeals. Instead, emphasize the benefits, outcomes, and value of your offer.

3 Influence personality type

People with a high influence personality type are outgoing, enthusiastic, and optimistic. They value relationships, recognition, and collaboration. They are not afraid to express their opinions, feelings, or ideas. They tend to be friendly, persuasive, and creative in their communication. To negotiate with them, you need to show interest, enthusiasm, and appreciation. You also need to be flexible, supportive, and cooperative. Avoid being too formal, critical, or rigid. Instead, emphasize the rapport, trust, and vision of your offer.

4 Steadiness personality type

People with a high steadiness personality type are calm, patient, and loyal. They value stability, security, and harmony. They are not afraid to listen, empathize, or compromise with others. They tend to be polite, reliable, and consistent in their communication. To negotiate with them, you need to show respect, sincerity, and dependability. You also need to be patient, gentle, and reassuring. Avoid being too aggressive, pushy, or unpredictable. Instead, emphasize the safety, reliability, and comfort of your offer.

5 Conscientiousness personality type

People with a high conscientiousness personality type are careful, analytical, and accurate. They value quality, accuracy, and logic. They are not afraid to question, research, or verify information. They tend to be precise, organized, and thorough in their communication. To negotiate with them, you need to show respect, expertise, and evidence. You also need to be logical, factual, and detailed. Avoid being too vague, emotional, or subjective. Instead, emphasize the features, specifications, and proof of your offer.