How can you write a news story that effectively communicates complex data?

3 Write your headline

Your headline is the first thing that your readers will see, and it should capture their attention and interest. It should also summarize the main point or finding of your data in a clear and concise way. You should avoid using jargon, acronyms, or technical terms that your readers may not understand. You should also avoid exaggerating, misleading, or sensationalizing your data. Ask yourself: What is the most important or surprising thing that your data reveals? How can you write it in a way that is accurate, relevant, and engaging?

4 Write your lead

Your lead is the first paragraph of your story, and it should hook your readers and make them want to read more. It should also provide some context and background for your data, and explain why it matters to your audience. You should use simple and direct language, and avoid using too many numbers or details that may confuse or overwhelm your readers. You should also use active and strong verbs, and avoid using passive or weak ones. Ask yourself: What is the main problem or question that your data addresses? How does it affect or relate to your readers? How can you write it in a way that is clear, concise, and compelling?

5 Write your body

Your body is the main part of your story, and it should provide more details and analysis of your data. It should also support and illustrate your headline and lead, and answer any questions that your readers may have. You should use a logical and coherent structure, and divide your story into paragraphs or sections with subheadings. You should also use transitions and connectors to link your ideas and data points. You should use quotes, examples, or anecdotes to add human interest and credibility to your data. Ask yourself: What are the key facts or figures that your readers need to know? How can you explain them in a way that is relevant, interesting, and informative? How can you use storytelling techniques to make your data more engaging?

6 Write your end

Your end is the last paragraph of your story, and it should wrap up your data and your story. It should also leave your readers with a lasting impression and a takeaway message. You should avoid introducing new data or information that may confuse or contradict your previous ones. You should also avoid repeating or summarizing what you have already said. You should use a call to action, a question, a quote, or a prediction to end your story on a strong note. Ask yourself: What is the main implication or impact of your data? How can you write it in a way that is memorable, meaningful, and motivating?

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?