How do you create a buzz and a sense of urgency around your conference with early bird offers and countdowns?

2 How to craft your early bird offer

When crafting your early bird offer, it's important to consider the amount and type of discount, the deadline and duration, as well as the benefits and value. The discount should be significant enough to make a difference, but not too high that it devalues your conference or hurts your budget. Additionally, the deadline should be set for a specific date or number of days or weeks before your conference. The duration should be long enough to give people time to decide, but not so long that it loses its urgency. Lastly, you should emphasize the benefits and value of attending your conference, such as the learning outcomes, networking opportunities, speakers, location or extras. Also, point out what people will miss if they don't register early such as the chance to save money, secure their seat or get access to exclusive content or perks.

3 How to promote your early bird offer

In order to make your early bird offer visible and accessible to potential attendees, you should promote it on your website and landing page with a clear call to action and countdown timer. Additionally, you should optimize the page for search engines with relevant keywords and phrases. You should also use your email list and newsletter to send regular emails with catchy subject lines, engaging copy, and urgency words. Segmenting the list and personalizing emails based on interests, preferences, or behavior can also be helpful. Moreover, utilizing social media channels is an effective way to create a buzz around your conference. Frequent posts with hashtags, images, videos, testimonials, or live streams can help promote your offer. Additionally, encouraging followers to share your offer or creating contests or giveaways can reward them for their efforts.

4 How to use countdowns effectively

Countdowns are timers that show how much time is left until a certain event or deadline. These create a sense of urgency and anticipation, as well as remind people of the consequences of inaction. You can use countdowns to boost your early bird offer and conference registration. To do this effectively, you should choose the right type and format, such as static or dynamic, numeric or graphic, or linear or circular. This should suit your offer, brand, and audience. Your countdown should also be visible, readable, and accurate. Strategically place your countdowns on your website, landing page, email, social media, or ads. You can also use different countdowns for different stages of your offer. Test and optimize your countdowns to see what works best for your offer and audience by testing different variables such as the type, format, placement, duration, or frequency. Use analytics and feedback to measure their impact and performance.

5 How to follow up after your early bird offer

Your early bird offer should not be the only marketing and promotion effort. After the offer expires, you should thank your early bird registrants for signing up, and remind them of the benefits and value of attending your conference. You should also nurture potential attendees who did not register for your early bird offer, addressing their objections or concerns. Additionally, consider offering alternative or limited offers to convince them to register. To build excitement and anticipation for your conference, share updates, news, or sneak peeks of your conference agenda, speakers, sponsors, or venue. Invite them to join online groups, forums, or chats to create a sense of community and engagement.