How do you prioritize cold calling leads?

Overwhelmed by a sea of cold calling leads? Let's hone that focus for maximum ROI. 🎯 First, segment those leads. Categorize by industry, location, and potential deal size. Customized pitches hit harder. 👊 Now, score 'em. Assign value based on company size, revenue, or content engagement. You're after the whales, not minnows. 🐋 Data is your friend. If they’re engaging with your brand online, bump them up. Warm leads are easier to convert. 🔥 Timing is everything. Know their buying seasons? Call when they're most likely to bite. ⏰ Lastly, prioritize referrals. They come with built-in social proof. 👥 Implement these steps, and you're making calls that convert, not just noise. Ready to dial smarter? 🚀 Keep Rolling 🌟

It's important than everyone in the company is aligned on who your ICP is. One of the ways to support this is by building out the buyer personas for the vertical(s) you target. Make a list of all the buyers and stakeholders who work at the companies you target. Once you have your list of buyers, answer these questions about each of them. - What is their unique challenge? - How they are trying to solve it today? - How our solution can help? - How our solution is different from the alternative? - What are their goals (how do they look good to their boss?)? - How can we help them hit their goals or overcome their challenges? - What is the best way to explain the value of your solution to this buyer?

In the world of sales, effectively prioritizing your leads can make all the difference in reaching your targets. Here's my approach to getting the most out of it: 1. Segmentation is Key: Start by categorizing your leads. 2. Quality Over Quantity: Don't chase after every lead; focus on the most promising ones. 3. Research Pays Off: Invest time in researching your leads before picking up the phone. 4. Timing Matters: Consider the best times to call. 🕒 5. Use Technology Wisely: Leverage CRM tools to keep track of interactions and set follow-up reminders. 6. Continuous Learning: Stay updated with industry trends and refine your cold calling techniques. 📚 7. Feedback Loop: Regularly gather feedback from your team. Ready to dive in?

One thing to consider if this is your first time doing an outbound approach is to focus on one channel. Start with cold calling, let your reps get good at that workflow, and then add another channel. Adding too many channels at once can make it very difficult for reps to master any one them, which will hurt their performance. Also, by focusing on one channel, you get more data quicker. This allows you to use that data to make better decisions on how to improve the performance of your team.

I completely agree that following up with leads is crucial for sales development reps, and the 2-2-2 rule is a great strategy to ensure consistent and persistent follow-up. It's important to remember that it often takes multiple touches to get a response from a prospect, so having a structured follow-up plan can help increase your chances of success. By using different channels to vary your approach, you can also increase the likelihood of getting a reply. Overall, I think the 2-2-2 rule is a simple and effective way to stay on top of your follow-up strategy and improve your sales results.

The most important part! A few things you need to be tracking... 1. Dial to connect rate (% of calls that get answered) 2. Connect to meeting rate (% of conversations that result in a meeting) 3. Showup rate (% of meetings that show up) 4. Call outcome distribution (the distribution of call outcomes, like no answer, connected, bad data, etc.) To dive even deeper, you can have your reps track the following to better understand where your cold call script might need improvement. 1. dial to connect 2. Connect to intro (% the rep gets to finish the intro) 3. intro to conversation (% the intros that lead to a conversation) 4. Conversation to ask (% the rep asks for a meeting) 5. Ask to meeting booked (% a meeting gets booked after asking)

Data will show you what is working. When you're in the grind of the outbound work, it can get overwhelming. Remember that success will come. Activity will produce results, you just have to figure out which channel serves your business the best. I'd also suggest working on your outward facing profiles (#LinkedIn etc), this will help you appear more 'legit'. Often I check someone's profile if they are cold email/calling me as a sanity check. Some many spammers and fake profiles out there.