How do you prove your graphic design work is achieving client goals?

1 Define the goals

Before you start any graphic design project, you need to understand what your client wants to achieve with it. What is the purpose of the design? Who is the target audience? How will the design be used and distributed? What are the key messages and benefits? How will the success of the design be measured? These are some of the questions you should ask your client to define the goals and scope of the project. You can use a creative brief, a proposal, or a contract to document the goals and expectations of both parties.

2 Choose the metrics

Once you have defined the goals, you need to choose the metrics that will help you track and evaluate the performance of your design. Metrics are quantifiable indicators that show how well your design is meeting the goals. Depending on the type of design and the platform, you can use different metrics, such as views, clicks, conversions, engagement, retention, revenue, satisfaction, etc. You should select the metrics that are relevant, specific, measurable, achievable, realistic, and time-bound for your project.

3 Collect the data

After you have chosen the metrics, you need to collect the data that will show the results of your design. You can use various tools and methods to gather and analyze the data, such as analytics software, surveys, feedback forms, testimonials, case studies, etc. You should collect the data before and after the launch of your design, and compare the results to see the changes and improvements. You should also collect the data from different sources and perspectives, such as your client, the end-users, the competitors, etc.

4 Present the findings

Once you have collected and analyzed the data, you need to present the findings to your client in a clear and compelling way. You can use different formats and media to showcase your findings, such as reports, charts, graphs, infographics, slides, videos, etc. You should highlight the key insights and outcomes that demonstrate how your design has achieved the goals and added value to your client's business. You should also explain the challenges and limitations that you faced, and how you overcame them. You should also provide recommendations and suggestions for future improvements and opportunities.

5 Build trust and loyalty

The final step to prove your graphic design work is achieving client goals is to build trust and loyalty with your client. You can do this by being transparent, honest, and professional throughout the project. You should communicate regularly and clearly with your client, and update them on the progress and results of your work. You should also ask for feedback and reviews from your client, and thank them for their collaboration and support. You should also follow up with your client after the project is completed, and offer your services for future projects or referrals.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?