How do you re-engage cold leads?

1 Identify the reason

The first step to re-engage cold leads is to identify the reason why they went cold in the first place. You can use your CRM system, your sales records, or your previous communications to find out what stage of the sales cycle they were in, what their pain points and goals were, and what objections or questions they had. This will help you understand their needs, motivations, and challenges, and tailor your re-engagement message accordingly.

2 Provide value

The second step to re-engage cold leads is to provide value to them. You can do this by sharing useful information, insights, tips, or resources that can help them solve their problems, achieve their goals, or learn something new. For example, you can send them a blog post, a video, a case study, or a webinar that relates to their interests or needs. You can also offer them a free consultation, a trial, a discount, or a bonus that can entice them to take action. The key is to show them that you care about them and that you can offer them something valuable.

3 Personalize your message

The third step to re-engage cold leads is to personalize your message. You can do this by using their name, referring to their specific situation, and mentioning something you have in common. You can also use a friendly and conversational tone, and avoid sounding too pushy or salesy. You want to make them feel that you are reaching out to them as a person, not as a number. You can also use different channels, such as email, phone, text, or social media, depending on their preferences and behavior.

4 Ask for feedback

The fourth step to re-engage cold leads is to ask for feedback. You can do this by asking them a question, inviting them to share their opinion, or requesting them to fill out a survey. This will help you gauge their level of interest, satisfaction, and trust, and identify any gaps or objections that you need to address. It will also help you start a conversation, build rapport, and show them that you value their input and feedback.

Re-engaging cold leads is not easy, but it is possible. By following these four steps, you can revive your relationship with your prospects, and move them closer to the sale. Remember, cold leads are not dead leads. They are just waiting for you to warm them up.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?