How do you review and adjust SMART sales goals based on feedback and performance data?

2 How to create SMART sales goals

To create SMART sales goals, you need to answer five questions for each goal. Start by being specific and clear about your desired outcome, and then choose a quantifiable indicator that you can track and evaluate. Consider your resources, skills, and potential challenges that might affect your goal, and make sure it is aligned with your vision, mission, and values. Finally, set a deadline or a timeframe that is reasonable and motivating. For example, a SMART sales goal could be to increase the number of qualified leads by 20% in the next quarter by implementing a new lead generation strategy and following up with prospects regularly.

3 How to monitor SMART sales goals

Once you have set your SMART sales goals, it is important to monitor them regularly and track your performance in order to stay focused, motivated, and accountable. To do this, you can use various tools and methods, such as dashboards and reports, which are visual displays of your key metrics and data that show your progress and results. You can also collect feedback and reviews from customers, colleagues, managers, and mentors to evaluate your strengths, weaknesses, opportunities, and threats. Additionally, meetings and check-ins are great opportunities to communicate and collaborate with your team, peers, and leaders, and to share your updates, challenges, achievements, and learnings.

4 How to adjust SMART sales goals

Sometimes, you may need to adjust your SMART sales goals based on the feedback and performance data that you receive. This can help you adapt to changing circumstances, overcome obstacles, and improve your outcomes. To do this, review your current goals and compare them with your actual results. Identify any gaps, discrepancies, or deviations that need to be addressed. Analyze the causes and effects of your performance, considering both internal and external factors. Decide what changes or actions you need to make to achieve your goals, making sure that they are still SMART and aligned with your vision, mission, and values. Communicate and implement your changes, informing your team, peers, and leaders about your changes and explaining the reasons and benefits. Execute your changes and monitor their impact. For example, if your lead generation strategy is not generating enough qualified leads, you may need to adjust your goal, target, or approach. Setting SMART goals for salespeople is a continuous process that requires regular review and adjustment. By using the SMART framework, you can create, monitor, and revise your sales goals effectively and achieve your desired results.