How do you use data and technology to inform and improve site planning outcomes?

1 Data sources and methods

The first step in using data and technology for site planning is to identify the relevant data sources and methods that can help you understand the site and its context. Depending on the project, you may need to collect data from GIS, remote sensing, surveying, census and demographic data, social media and web analytics, or stakeholder engagement. To process this data, you can use online surveys, interviews, focus groups, workshops, observation, fieldwork, site visits, or data mining. Gathering feedback from a large sample of respondents and having interactive conversations with stakeholders can provide valuable insights into the site's physical and social conditions.

2 Data analysis and visualization

The second step in using data and technology for site planning is to analyze and visualize the data you have collected and processed. Doing so can help identify patterns, trends, correlations, outliers, or anomalies in the data; compare and contrast scenarios, alternatives, or options for the site's design and development; evaluate and measure the performance, impact, or feasibility of your site plan against your objectives; and communicate findings, insights, or recommendations to your audience. You can use spreadsheets, databases, statistical software, charts, graphs, tables, diagrams, maps, plans, sketches, infographics, dashboards or reports to organize and display data. Additionally, interactive or dynamic visualizations can be used to explore data using filters, sliders, buttons or animations.

3 Data-driven decision making

The third step in using data and technology for site planning is to use data analysis and visualization to inform and improve your decisions. Data-driven decision making can validate or challenge your assumptions about the site, generate ideas for its design and development, prioritize interventions, and monitor outcomes over time. To support this, you can use frameworks such as SWOT analysis, SMART goals, cost-benefit analysis, multi-criteria analysis and feedback loops to assess strengths and weaknesses, set objectives, compare costs and benefits, rank options, and collect feedback from stakeholders.

4 Data ethics and governance

The fourth step in using data and technology for site planning is to ensure that you follow the ethical and legal principles and practices that govern the use of data. Data ethics and governance can help protect the privacy, security, and rights of data subjects, owners, or providers; ensure the quality, accuracy, reliability, and validity of data sources, methods, and tools; prevent bias, discrimination, or harm from data collection, analysis, or use; and enhance the transparency, accountability, and participation of data processes, outcomes, and impacts. To adhere to these principles, you should consider various standards and guidelines such as data protection laws and regulations; data quality frameworks and protocols; data ethics codes and principles; and data governance policies and procedures.

5 Data literacy and capacity building

The fifth step in using data and technology for site planning is to develop and enhance your data literacy and capacity. This can help you become more knowledgeable and skilled in using data and technology, as well as increase your confidence in exploring and experimenting with them. Furthermore, it can expand your network, collaboration, and learning opportunities with other data and technology users and experts. Lastly, it can advance your career, reputation, and impact as a data and technology savvy site planner. To foster your data literacy and capacity building, you can take advantage of various resources such as online courses, books, blogs, tools, templates, tutorials, communities, forums, or events.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?