How do you use tech to promote events?

1 Choose your event platform

The first step is to choose an event platform that suits your goals, budget, and audience. There are many options available, from webinars and live streams to virtual and hybrid events. You need to consider factors such as interactivity, accessibility, security, and analytics. Some platforms also offer features like registration, ticketing, networking, and gamification.

2 Create a landing page

A landing page is a web page that showcases your event and encourages visitors to sign up or buy tickets. It should have a clear and catchy headline, a compelling value proposition, a strong call to action, and relevant visuals. You can use tools like WordPress, Squarespace, or Unbounce to create and customize your landing page. Make sure to optimize it for SEO, mobile devices, and loading speed.

3 Use social media

Social media is a powerful way to promote your event and build a community around it. You can use platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube to share updates, teasers, testimonials, and behind-the-scenes content. You can also create hashtags, contests, polls, and live videos to generate buzz and engagement. Don't forget to interact with your followers and respond to their questions and feedback.

4 Send email campaigns

Email marketing is still one of the most effective ways to communicate with your potential and registered attendees. You can use tools like Mailchimp, Constant Contact, or HubSpot to create and send email campaigns that inform, persuade, and remind your audience about your event. You can segment your list based on interests, behaviors, or stages of the funnel. You can also personalize your emails with names, locations, or preferences.

5 Leverage influencers

Influencers are people who have a large and loyal following on social media or blogs. They can help you reach new and relevant audiences, boost your credibility, and increase your conversions. You can collaborate with influencers who are related to your event topic, industry, or niche. You can ask them to promote your event, review your platform, or speak at your event. You can also offer them incentives like free tickets, discounts, or commissions.

6 Track and measure your results

The last step is to track and measure your results and see what works and what doesn't. You can use tools like Google Analytics, Facebook Insights, or Eventbrite Analytics to monitor your website traffic, social media engagement, email open rates, and ticket sales. You can also use surveys, polls, or feedback forms to collect feedback from your attendees. You can use this data to improve your future events and promotion strategies.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?