What do you do if your brand's reputation is affected by innovation?

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When innovation impacts your brand's reputation, it can be a daunting challenge. You're faced with the task of navigating change while maintaining the trust and loyalty of your customers. This situation calls for a strategic approach to brand development, ensuring that innovation propels your brand forward rather than causing irreparable damage. It's about balancing the new with the familiar and communicating effectively with your audience. As you read on, you'll discover actionable steps to manage your brand's reputation in the face of innovation.

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