What do you do if your mid-career in Brand Strategy is disrupted by organizational changes and transitions?

As a business owner and LinkedIn marketer, I've navigated my fair share of organisational changes. I took it as an opportunity to reassess my skills and goals. I leveraged LinkedIn to network with industry peers, sharing insights and seeking advice. I also updated my profile to reflect my current ambitions and skills, making sure to highlight my adaptability and strategic thinking. Engaging with relevant content and joining industry groups helped me stay informed and visible. Ultimately, I embraced the change as a chance to evolve professionally, using my expertise in LinkedIn marketing to steer my career in a new, exciting direction.

In such a scenario, I would focus on adapting my skills to meet the evolving needs of the organization, staying flexible and open to new opportunities within the company. I'd actively seek out ways to contribute to the transition process, showcasing my expertise in navigating change and strategic thinking. Networking both within and outside the company would be crucial to explore potential career shifts or opportunities in related fields. Finally, I'd prioritize upskilling and continuous learning to remain competitive and resilient in the job market.

Assess the situation and its impact on your work. Gather information about the reasons, timeline, and opportunities of the change. Evaluate your strengths, weaknesses, interests, and goals in relation to the new direction of the organization. Adapt and align your brand strategy accordingly to thrive amidst organizational transitions.

When big changes happen at work, especially in Brand Strategy, the first thing to do is figure out exactly how these changes affect your job and what you do. Find out why these changes are happening, how long they'll take, and what they mean for you. Look at what you're good at and what you want from your career to see if it still fits with where your company is headed. It’s about understanding the situation fully and seeing where you fit in with the new changes.

Change is constant. Loose change is in the couch. In my 10+ years in B2B Marketing and Brand Management, I’ve experienced organizational changes that were minor and massive. It’s important for brand strategy leaders to be transparent with their teams to be transparent and share in private team meetings what is really going on and expect all team members to keep those conversations confidential if necessary. When organizational changes are significant to the point of impacting corporate culture and your brand identity, that’s where your corporate communications and disaster management strategy come into play.

Maintain connections with colleagues, mentors, and industry contacts to stay informed about potential opportunities and gather insights into the job market. Network internally to explore potential career paths, mentorship opportunities, and new projects or initiatives within the organization. Invest in continuous learning and professional development to enhance your skills and stay relevant in the field of brand strategy. Pursue training, certifications, workshops, or online courses to expand your knowledge and expertise in areas such as digital marketing, data analytics, design thinking, and strategic planning.

Here's what you can do: Assess & Adapt: Understand the changes and see if your skills can be applied in the new structure. Upskill & Network: Consider learning new skills or strengthening existing ones. Network to explore internal opportunities. Explore Options: Weigh staying and negotiating a new role vs. seeking external opportunities.