What are the most effective ways to identify common interests and values with clients?

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As a program manager, you need to establish trust and rapport with your clients to ensure successful collaboration and delivery. One of the key ways to do that is to identify common interests and values with them, and use them as a basis for communication and relationship building. In this article, we will share some of the most effective ways to find out what matters to your clients, and how to leverage that information to create a positive and productive partnership.

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