You're overseeing a luxury spa renovation. How do you balance inclusive design with brand identity?

If your brand doesn’t already have a few highly descriptive adjectives that are being used as a filter that all official choices must reflect and buoy to move forward, where have ya been buddy? Try if you can to genuinely come up with real distinct ways to describe your brand. Imagine if your brand were a lotion, a couch, a faucet - what’s universal about them? Are they regal? opulent? Or simple, clean, subtle? Would your couch be sleek, curved and modern or would it be soft, plush and comforting? Does the lotion smell of honeysuckles in the summertime or does it smell like fresh cut grass, or warm vanilla? Do some exercises and imagine your brand is a person, what is she wearing, what is she eating, does she wear jewelry?

> Highlight elements that create a universally luxurious experience: spacious treatment rooms, high-quality materials, and impeccable service. This caters to everyone while maintaining a high-end feel. > Integrate inclusive features seamlessly: adjustable treatment tables, wider doorways, clear signage in > Braille, and well-lit pathways. This ensures comfort and ease for all guests. > Provide a range of amenities for diverse needs: adjustable lighting, aromatherapy choices, and varying massage pressures. This allows personalization without sacrificing the spa's brand identity.

Anyone and everyone can feel fancy. Many moods and atmospheres, let’s call them what they are… many *vibes* are applicable across the board, regardless of situation or story before or after. Have you ever been mid-sentence, but then bit into a really, really good piece of tiramisu? It almost dominates your limbic system for a moment and it can completely override even the most persistent of presets even if only for a second, there’s a net impact that is distinct and memorable. Luxury can be like this. Luxury can envelop you like a warm blanket fresh out of the dryer, taking over your mind and body in a stunned moment of bliss where you just enjoy the simple glory of an experience that exceeds expectations. That is universal.

This one’s tricky, I think tech is a net negative and not worth the risk in customer facing operations. No one ever feels refreshed after doom scrolling. Make the sign up process seamless, sure. Keep your own equipment up to date and learn to use it well, but gadgets have no place getting between a person and their spin experience. Most coveted spas disallow all technology from the premises due to its unrelated, disruptive and stressful presence