Data always reveals the truth. But data combined with a voice is more powerful. This is why I always recommend that you have a person on your payroll that is an influencer within the specific target consumer market. Seek someone who has millions of people looking at their related content across at least two social media platforms. Don’t settle for less. LinkedIn is the perfect place to find these “business-minded” influencers who have a strong voice online and more importantly with consumers directly. Use consumer feedback within content delivered by a trusted voice.

Also using customer feedback allows you to stand out in a competitive market by helping you better understand your audience, tailor your offerings, and show that your brand listens and cares about their needs.

Using customer feedback allows you to stand out in a competitive market by helping you better understand your audience, adapt your offerings, and show that your brand listens and cares about their needs.

To stand out in a competitive market, make customer feedback your secret weapon. Listen closely to what your audience loves, hates, and wishes for. Look for patterns—what problems do they want solved, and how can your brand deliver better than anyone else? Use their language in your messaging so it feels personal and relatable. Highlight features or services they value most, and don’t be afraid to share how their input shaped your brand. When customers see you not just listening but acting on their feedback, it builds loyalty and sets you apart in a crowded market.