You’re not sure how well your social selling is working. What are the best tools to measure it?

Most don't know that there is a lot you can track to gauge your Social Selling success rate. It is important to 1st define what you want to measure and then determine the tool that works best to track that. More Impressions? That's easy with individual or teams reporting tools right in LinkedIn Direct Sales as a result of Social Selling? Integrate LinkedIn into your CRM to track engagement and tag prospects to follow them through the sales cycle. By defining the metric you can find the right tool & process to accurately measure your success.

Defining clear and measurable goals is essential for evaluating the effectiveness of your social selling efforts. The goals you set should align with your overall business objectives and provide a framework for tracking performance. Here are some common social selling goals: Increase Lead Generation: Goal: Increase the number of qualified leads generated through social media channels. Metrics: Track the number of leads acquired, lead quality, and conversion rates. Boost Brand Awareness: Goal: Enhance brand visibility and recognition within your target audience. Metrics: Measure follower growth, engagement rates, and reach on social media platforms.

Otro de los objetivos puede ser incrementar la interacción en las interacción. Cada vez que publicamos y tratamos de aportar valor debemos asegurarnos que nuestro contenido está llegando, interesa y produce esa reacción en el potencial cliente. Esto es algo que también pude medirse.

Selecting the right metrics is crucial for assessing the effectiveness of your social selling strategy. The metrics you choose should align with your specific goals and provide actionable insights into the impact of your efforts. Here are some key metrics to consider when measuring the success of your social selling initiatives: Lead Generation Metrics: Number of Leads: Measure the quantity of leads generated through social media activities. Lead Quality: Assess the relevance and potential of leads acquired from social selling efforts. Conversion Rates: Track the percentage of leads that convert into customers. Engagement Metrics: Likes, Comments, and Shares: Monitor interactions on your social media posts to gauge audience engagement.

When evaluating metrics, it's easy to drown in data that may not directly impact your goals. Rather than tracking every number possible, carefully select the KEY metrics that will provide actionable insights tied to desired outcomes. Resist the temptation to overanalyze nice-to-know statistics if they don't clearly connect performance to targets. Align metrics to what you want to achieve.

simplest way in b2b attribution to pipeline, which needs to be recorded in CRM - social selling is primarily top of funnel pipeline creation, where you want to get the conversation off line - once off-line and you have them in a qualified sales process, social selling, for the most part, has succeeded. If you have Sales Nav fully synced with SFDC / Dynamics, LinkedIn can run a robust ROI model for you to help show how social selling has influenced closed / won opportunity.

I'd recommend people only track CTA oriented posts for performance purposes. My tool of choice is using UTM tags & link shorteners for each member of the team to track the funnel. UTM tags pipe nicely into Google Analytics to view source of traffic, bounce rate and how long there session was. Link shorteners are great to attribute CTR when paired with the impression data given by social platforms.

Choosing the right tools is crucial for effectively measuring the success of your social selling efforts. Here are some tools across different categories that can help you track and analyze the relevant metrics for social selling: Social Media Analytics Tool: Hootsuite: Hootsuite allows you to manage and schedule social media posts across multiple platforms. It provides analytics on engagement, follower growth, and post performance. Web Analytics Tool: Google Analytics: Google Analytics is a powerful web analytics tool that helps you track website traffic, user behavior, and conversions. It integrates seamlessly with social media reporting.

En el caso que el CRM que usamos no vincule con Linkedin o las redes solciales que se utilicen, una posibilidad es asignar un identificador de lead a una campaña en redes o bien un identificador de lead que simplemente nos diga que ese LEAD viene de una u otra red social.

Definir un plan de acciones, llevarlo a cabo y poder medirlo. Esta esa una estructura clave en el uso de las redes sociales. El tiempo destinado en las redes sociales debe tener un retorno, y debemos ajustar tanto como sea necesario para optimizar este proceso.