You’re struggling to track your social selling performance. What tools can help you stay on top of it?

To track your social selling performance effectively, start by strategizing for your ideal audience. Build the strategy around how you can leverage the algorithm by posing engaging questions to get the conversation flowing. You can then emphasize the answers not easily found on Google, with personal viewpoints. Understand why others send traffic to your posts, understand the specific type of traffic being sent, so you can align topics with those on other channels to boost viewing time. The average social algorithm loves the relationship between topics and nature of delivery (real, authentic, info-tainment). Keep these in mind for a comprehensive social selling approach, then dial in your tools!

Before you start utilizing any tracking tools, it's crucial to have clear goals and KPIs for your social selling efforts. Defining SMART objectives is essential. For instance, a goal might involve increasing LinkedIn connections by 20% and generating 10 qualified leads from LinkedIn within the next quarter. Common social selling goals and KPIs encompass augmenting social media followers and engagement, expanding networks and referrals, generating leads and opportunities, elevating conversion rates and revenue, and fortifying reputation and credibility. Once goals are established, tools like LinkedIn Analytics, Hootsuite, or Buffer can be employed for effective tracking and analysis.

Clearly define the problem you're trying to solve. Make sure you fully understand the metrics and how to interpret the data. Less about jargon, far more about science! Be sure to prepare an accurate financial pro forma, too! (Beware of GIGO!) T ;-) PS. Always conduct your due diligence about the prospect before making the pitch. I see far too many invitations on LinkedIn that fail at this process. Each week, I am pitched by those who have no idea what I do and what I need. (If you opt to fail fast, this goof will do it for you!)

I tend to focus on: 1. Profile views from your ICP 2. Likes/comments from your ICP 3. Conversations set up with your ICP The other stuff are just vanity metrics in my opinion.

Setting SMART goals ensures that your social selling efforts are focused and trackable. In addition to setting these goals, it's also important to regularly review and adjust them based on performance data and changing market dynamics. This iterative approach allows you to stay aligned with evolving customer behaviors and industry trends. Additionally, consider integrating qualitative feedback into your KPI assessment. This can include customer testimonials, feedback on content quality, or direct customer interactions. Combining quantitative metrics with qualitative insights offers a more holistic view of your social selling success.

Focus on LinkedIn and X for B2B social selling. Instagram and TikTok can be valuable for B2C. Utilize LinkedIn Sales Navigator for lead generation, Hootsuite for social media management, and Google Analytics for overall website performance tracking.

Select platforms and tools that align with your social selling goals. There are several tools available, such as CRM (Customer Relationship Management) for customer relationship management, marketing automation platforms like HubSpot or Marketo, and social media analytics tools like Hootsuite or Sprout Social. These tools can help you manage customer interactions, automate campaigns, and analyze the performance of your social media actions.

To track your social selling performance, it's essential to choose the right platforms and tools aligned with your goals and KPIs. Begin by selecting social media platforms based on your target audience and industry. Platforms like LinkedIn, Twitter, Facebook, Instagram, or YouTube may cater to different needs. Once the platforms are chosen, leverage tools for optimal management and monitoring. CRM software aids in organizing contacts, leads, and deals. Social media management tools help schedule posts and analyze performance metrics. Social listening tools track brand mentions and identify trends. Social selling software is crucial for prospecting and measuring your SSI. These tools provide real insights for successful social selling.

There's nothing better than LinkedIn when it comes to B2B selling. As far as my CRM, I'm a huge fan of Folk. I also use Twitter to help me test ideas before I bring them onto LinkedIn.

LinkedIn Sales Navigator: Monitor InMail response rates and connection acceptance rates, SSI Score, Track the number of saved leads and their engagement with your content. Use Account IQ, show up as a trusted advisor by deeply understanding aacounts with Account IQ

I think it's important to focus on data but don't get too bogged down in it. You want to figure out what type of content is working but at the end of the day, I think it is more about quality than quantity.

Once you have your tools in use, it is crucial to track and analyze your data regularly. Use the analytics capabilities provided by social media platforms and automation tools to monitor the performance of your campaigns. Focus on metrics that reflect your defined KPIs, such as engagement, reach, clicks and conversions. Continuous analysis of this data is essential to understanding what works and what doesn't in your social selling strategy.

Tracking and analyzing data are critical for assessing social selling performance. Measuring KPIs against goals reveals strengths and weaknesses. Social media metrics like followers, reach, impressions, clicks, and engagement indicators (likes, comments, shares, mentions) gauge audience attraction and retention. Social selling metrics, such as leads, opportunities, conversions, revenue, and retention, evaluate the effectiveness of generating and closing deals via social media. LinkedIn's SSI further quantifies social selling skills, encompassing brand establishment, connecting with the right people, engaging with insights, and building relationships. Regular analysis ensures a strategic approach, enabling continuous improvements.

It's really crucial to adopt a continuous improvement mindset. Once you've gathered insights from tracking your performance, it's time to adjust and optimize your strategy. Experiment with different content types, posting schedules, tones, and calls to action. Learn from both successes and failures, and stay informed about industry trends and best practices. Social selling is an evolving landscape, and by refining your goals, KPIs, and tools, you'll adapt to changes in your business and market. Remember, social selling is not a one-time activity but an ongoing process of learning, refining, and growing. With this approach and the right tools, you'll consistently enhance your social selling performance and achieve your sales objectives.

Assess the performance of your posts and campaigns on each platform. Identify high-performing content and replicate successful strategies. Adjust your messaging based on the response rates and engagement levels. Experiment with different content formats (e.g., videos, infographics) to see what resonates best with your audience.

"La venta social puede ser como un juego de estrategia en línea. Primero, tienes que definir tus objetivos y KPIs, ¡como si estuvieras planeando una gran conquista! Luego, elige tus plataformas y herramientas, como seleccionar tus tropas y armas para la batalla. Una vez en el campo de batalla de las redes sociales, realiza un seguimiento y analiza tus datos como si estuvieras observando el progreso de tu ejército. Si encuentras que tus estrategias no funcionan, ¡ajusta y optimiza tu enfoque como un general sabio! Recuerda, la venta social es un juego de largo plazo, ¡así que prepárate para la aventura!"

Based on data analysis, make adjustments and optimize your social selling strategy. If a certain approach or campaign isn't bringing you the results you expected, try new techniques or messages. Continuous optimization is key to improving performance. This can include experimenting with different types of content, posting times, and audience targeting.

It's so important to always be focused on updating and adjusting things that you are doing. If you share the same exact content every week I think it'll get stale and your audience will get bored.

I never knew the power of LinkedIn until I started to be active and now it has completely changed my life. The hard part, however, is sticking with it for 6+ months because that is really when you start to see the results. It takes some time to build up for those organic leads.

In addition to the steps above, it is important to consider other factors that can impact social selling performance. This includes content quality, posting consistency, and active interaction with the audience. It is also essential to be up to date with social media trends and changes in platform algorithms. Another important aspect is team training, ensuring that everyone is aligned with the strategies and tools adopted.