How can you address generational differences in your diversity and inclusion communication plan?

D&I needs to be woven into your overall communications plan, not be a separate piece of comms. All audiences see that a mile off and it lacks authenticity. D&I is integral to all comms; what you say, how you say it, how you listen.

Knowing your audience is the golden rule for internal comms, right? But learning how they want to be communicated with is just as important. When do they have time to check work emails or visit the company intranet? Schedule accordingly. Are they happy with just getting the message in the body of an email or do they want attention-grabbing artwork? Prepare both and cater to their preferences when possible. My rule of thumb is to generate great, relevant content first and foremost. You can deliver it simultaneously in several different ways while catering to targeted audience preferences. Everybody wants to feel valued, so value everybody!

Some important controls or strategies should be taken into consideration, such as: Knowing the audience fairly and analyzing its performance to know the preferred communication channels for each generation. Identifying the right channel to deliver the targeted message to it, and it varies between email; social media platforms; mailings, and each generation has a preferred channel for it to achieve its own communication. Formulating the message in a way that is compatible with the level of thinking related to it and must be clear. Open interaction, such as various surveys. Teamwork. Participation.

Promoviendo entornos inclusivos que fomenten el intercambio de experiencias y conocimientos entre empleados de diversas generaciones. Implementando programas de mentoría bidireccional, donde los colaboradores más jóvenes compartan sus habilidades digitales con sus compañeros de más edad, y a su vez, estos últimos contribuyan con su experiencia y sabiduría a la formación integral del equipo.

Antes de desenvolver qualquer estratégia de comunicação é extremamente importante conhecer o seu público alvo. Atualmente, falamos para mais de um público, com características bem específicas que os fazem consumir conteúdos por diferentes canais, com interesses específicos e rotinas completamente diferentes uma das outras. Conhecer o público, fazer pesquisas com grupos e conversar, ajuda a definir canais, conteúdos e acima de tudo, a iniciar a estratégia do seu plano de comunicação.

Antes de tudo é premente entender a essência da organização. Uma estrutura que está consolidada em um modus operandi de exclusão, primeiramente precisa se reconhecer e depois buscar alternativas de mudanças. Um plano de inclusão acaba falhando quando é elaborado sob a égide de um sistema basicamente monocromático e com padrões definidos por poucas pessoas.

Have the right mix of communication channels! If your content is great, most channels will work. Some of your audience might need more nudges to consume a type of content.

É preciso dedicar-se a entender as novas linguagens e pensar como elas fazem essa conexão de transição entre gerações, a partir das novas redes de comunicação. Um só canal não irá resolver, é preciso ousar e experimentar, mesclando ambas as realidades e sentindo os impactos do seu resultado. Se você quiser falar com a favela, lugar que sou de origem, não adianta contratar uma super agência onde todas as pessoas não tem essa vivência. É preciso contratar quem tem a expertise nesse território. E sim, tem muita gente para atender a demanda!

Have a clear outline of the organisation structure. Research the current communication channels and survey the stakeholders to understand what methods of communication work best for them. Depending on the organisation and its size and complexities, internal comms can be either quite straight forward and delivered through one or two channels, or many channels to connect with staff. Audit and assess how the comms are working and continue to build on the areas that work well. Ensure the comms are within your brand tone, and speak across multiple generations, whilst keeping to the purpose of what the communication is for.

Il ne s’agit pas seulement d’avoir des canaux. Mais il est aussi impératif d’avoir des très bons sujets de prédilections. Leurs mettre sur un médias social où la quasi-totalités du public cible utilisent fréquemment.

Instead of getting bogged down in jargon that may not speak to people out of the field, focus on the core principles you are trying to serve and how they link to the company's mission and values. There's a huge risk of D&I initiatives being seen as mere window dressing or political correctness, when you start from core principles and avoid using language associated with a particular political movement it becomes more inclusive for all generations and people on different parts of the political spectrum, not to mention from other cultures.

Simplify language and align to the culture anchors of your organisation. Usually, consistency and simplicity when it comes to D&I communication, works. There is a large dilemma of beliefs, and societal concepts. This can stand in the way of personal acceptability, but best to avoid stereotyping a part of the audience. Speak from the collectives perspective (organisation), it clearly defines what we all as a collective should do and steer towards.

Uma mensagem clara, focada em um diagnóstico específico, é outro passo chave para atingir seu objetivo de comunicação interna. Somados aos passos anteriores, acredito que uma comunicação para D&I bem direcionada pode atingir os diversos públicos internos, independente de geração ou posição.

While communicating, consider three key aspects: the story, the objective, and the channels. THE STORY: Ensure the story resonates with a broad audience, keeping in mind the clarity for someone like your grandparents (or someone who is not a subject matter expert or has nothing to do with the topic). Focus on evoking a universal human emotion, avoiding generational slang or dated anecdotes. KNOW THE 'WHY': Understand the purpose behind your story. If you're clear about your objectives, a diverse audience will comprehend, regardless of their background. CHANNELS: Adapt your story to suit your audience's preferred format—be it bite-sized or long-form, audio, video, or reels. Connect through their chosen channels effectively.

the art of crafting your message becomes a pivotal The art of crafting your message becomes a pivotal step : recognizing that different generations harbor distinct expectations and reactions, rooted in varying levels of trust, openness, and curiosity, is essential. enhance your message, leverage relevant examples, stories, and data that resonate with your audience. By aligning your message with the values and goals, you not only bridge generational gaps but also foster a culture of understanding and inclusivity. Crafting an impactful message requires employing clear, respectful, and inclusive language. Strive to steer clear of stereotypes and assumptions, ensuring that your message is perceived as genuine and unbiased.

O tema de Diversidade & Inclusão pede uma abordagem colaborativa por parte da comunicação interna. Incentivar o diálogo é fundamental, dando voz a todos os grupos da organização e estimulando uma escuta ativa. Para que as conversas sejam bem sucedidas vale trabalhar um viés de comunicação assertiva e não-violenta, sem nunca deixar de lado o caráter informativo e educacional do tema.

Incluir as diversidades deve ser prática para quem quer comunicar bem e construir soluções de impacto amplo. E promover encontro geracional nos espaços é importante e potente, pois o saber da vivência de quem está a mais tempo na trilha, com a inquietude e desejo de fazer de quem está começando, constrói uma rede de possibilidades que reduz tempos de erros e maior possibilidade de experimentação de soluções, a partir de novas formas de olhar a trilha. Mas é isso. Diversidade entre gerações, mas principalmente entre realidades, construindo possibilidades reais de construir soluções, enfrentando junto q desigualdade e o racismo.

Keep the conversation open even after decisions are reached encourage new perspectives and allow new ideas to challenge established ones. Listen attentively and deliberately.

De ce point de vue, la communication doit intégrer sa pratique sociale, la notion de groupe ou d'équipe : par la communication et la transparence. Il est essentiel que le public cible ait les informations nécessaires à l'accomplissement de des tâches, et ait une idée précise de l'évolution et des objectifs entreprissent et de son environnement.

What has worked really well for me in the past is the implementation of a mentorship program where senior and junior staff can learn and adapt from and to each other. 💯 Success

As pesquisas qualitativas podem oferecer dados relevantes para medir a transformação antes e depois de iniciadas as ações de comunicação.

drive impactful D&I communication. For older generations, it's about quality and consistency; for the younger ones, authenticity and actionability matter. Using feedback forms, polls, and analytics, we measure satisfaction and engagement. Let's redefine inclusion together! 💬 #DiversityandInclusion #CommunicationStrategist #ImpactfulEngagement

El diálogo es fundamental para generar cualquier plan de comunicación y realizar cualquier ejercicio o planificación acertada. Es entender que todos los miembros de un equipo tenemos formas de ver las verdades desde una perspectiva distinta o vivencias distintas; incluso el cambio de generaciones nos permite incorporar ideas muy completas a cualquier estrategia. Definitivamente el saber diversificar, comprender e incorporar, nos dará herramientas para obtener un mejor resultado final.

O principal indicador aqui é quantos mal entendidos ou conflitos existem nas equipes? E quantos deles são resolvidos sem queda de engajamento ou perda de talentos? E, claro, engajamento, colaboração e produtividade também podem ser bons parâmetros para medir a qualidade da comunicação e da inclusão e pertencimento.

To measure the efficacy of your communication efforts, it is essential to employ a combination of quantitative and qualitative metrics. Utilizing the key performance indicators (KPIs) such as audience engagement rate, followers, reach, and listening to the feedback can provide insights. Assessing the metrics makes it easier to identify the right strategies which are successful and areas that should continue or knocked off as the best practices.

Trabalhar #Diversidade e #Inclusao em comunicação interna requer atenção, cuidado e empatia. Um bom planejamento de comunicação deve prever conteúdos informativos e educacionais, ações que trabalhem empatia e promovam a reflexão sobre os principais pilares de D&I. É uma jornada que leva tempo e precisa de consistência e frequência na comunicação.

El comportamiento de nuestros clientes cambia de la noche a la mañana, debido a que sus necesidades se adaptan a lo que pauta el mercado. Aunque cada ser es autónomo y que sus gustos pueden ser particulares, estos terminan siendo en tendencias generales y patrones de consumo mucho más altos. Es por esto que cada marca debe tener claro cuál es el perfil de sus clientes sus gustos, necesidades, aficiones, miedos y otros aspectos; pero siempre se debe partir de lo que te muestra la realidad del mercado ya sea desde lo económico, social y cultural para lograr una mejor interacción y llegar a cumplir las expectativas cómo marca de nuestros clientes y/o consumidores.

Feedback Möglichkeiten geben, sowohl in offener Diskussion, aber auch anonym die Möglichkeit geben, da doch viele Mitarbeiter einen ehrlichen und offenen Austausch scheuen. Umfragen erstellen und um Verbesserungsvorschläge bitten.

Apprenez des autres, mais aussi partager le succès des autres à vos équipes (idée de "nous aussi on peut le faire"). Faire une activité en exprimant que l'objectif est de rapprocher les gens, c'est de la bonne transparence. Ne pas le dire peut créer la défiance : "il ne dit pas pourquoi il le fait, mais on le sait bien ", particulièrement avec les nouvelles générations.

It is important to define the objectives of your communication plan and always ensure that your messages are geared on meeting the set objecvites. Things to consider before you set your objectives, you would need to understand the barriers and enablers that your intended audiences may have towards the issue that requires you to communicate. These can range from behaviours, attitudes and practices towards the issue to channels that need to be employed, the access which is availability and affordability. I have been successfully in developing public health communication plans which intergrated the all the aspects discussed by other collaborators on this subject.

Do not fear making mistakes. Embrace the fact that differences exist and tackle challenges fearlessly, offering apologies if you do err. If your errors are made with good intentions and your attitude is one of - Constantino and consistent- learning, they will always be well-received by open-minded individuals who are worthwhile to engage with.

Algo que además no debemos perder de vista son los objetivos comunicacionales detrás de esta iniciativa, tanto a nivel interno como externo. Claramente hay dos grandes audiencias para las organizaciones y la estrategia debe ser coherente en ambos frentes para que sea exitosa Otro aspecto relevante es comprender cómo se alinea con el propósito de la compañía y el nivel de compromiso de la alta dirección, su apoyo será clave para que las acciones y mensajes alcancen mayor impacto. ¿Están de acuerdo ?

Internal communications doesn't have to be rigid and formal. Depending on the size and culture of your company, there are many different opportunities to connect and some of those might include a one-on-one with the CEO or small group meetings with the CEO. It could also mean larger, roundtable discussions or an annual meeting of all employees that includes breakout sessions, feedback requests and happy hours.

Tailor messages to resonate with various age groups. Consider diverse communication channels, emphasize common values, and promote an inclusive culture that values the strengths of each generation. Encourage open dialogue to foster understanding and bridge generational gaps within the organization. Additionally, incorporate flexible learning opportunities, such as workshops or training sessions, to enhance cross-generational understanding. Highlight the benefits of diverse perspectives and experiences, fostering a sense of unity despite generational distinctions. Regularly assess and adapt your communication strategies based on feedback to ensure ongoing inclusivity and engagement across all age groups.