How can you analyze the typography of a graphic in content strategy?

1 Know your audience

The first step to analyze the typography of a graphic is to know who you are designing for. Different fonts can evoke different emotions, associations, and expectations in your readers. For example, serif fonts tend to look more formal, traditional, and authoritative, while sans serif fonts are more modern, clean, and friendly. You should choose a font that matches the purpose, context, and tone of your graphic content, and that suits the preferences and needs of your audience.

3 Use the grid

The third step to analyze the typography of a graphic is to use the grid as a framework for alignment and spacing. The grid is a system of horizontal and vertical lines that divides your graphic into columns, rows, and margins. It helps you organize your elements and create balance, harmony, and order in your layout. You should align your typography to the grid and use consistent and appropriate spacing between your lines, letters, words, and paragraphs. You should also avoid using too many fonts, colors, or styles that can clutter your graphic and distract your reader.

4 Test the readability

The fourth step to analyze the typography of a graphic is to test the readability of your content. Readability is the ease with which a reader can understand and process your written language. It depends on factors such as font size, color, contrast, legibility, and complexity. You should choose a font size that is comfortable and accessible for your audience, a color that is visible and complementary to your background, a contrast that is high enough to distinguish your text from your images, a legibility that is clear and recognizable for your font, and a complexity that is simple and concise for your message.

5 Check the accessibility

The fifth step to analyze the typography of a graphic is to check the accessibility of your content. Accessibility is the degree to which your content can be used by people with different abilities, devices, and environments. It is not only a moral and legal obligation, but also a strategic advantage for your brand. You should ensure that your typography follows the web content accessibility guidelines (WCAG), such as using sufficient font size, color contrast, and text alternatives for your images. You should also use tools such as font-display or font-face to optimize the loading and rendering of your fonts on different browsers and platforms.

6 Ask for feedback

The final step to analyze the typography of a graphic is to ask for feedback from your peers, clients, or users. Feedback is a valuable source of insight and improvement for your graphic design and content strategy. You should ask for honest and constructive opinions on the typography of your graphic, such as how it reflects your brand, how it communicates your message, how it attracts and engages your audience, and how it enhances or hinders your user experience. You should also be open to suggestions and revisions to refine and polish your typography and graphic content.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?