How can you build a social media strategy to promote sustainable living?

Encourage user participation through challenges and collaborations with influencers or organizations aligned with sustainability goals. By crafting a thoughtful approach, you can inspire and empower your audience to embrace more sustainable lifestyles.

it's imperative to infuse personal authenticity and relatability into your goals this will enable you forge a genuine connection with your audience by encouraging active participation and offering actionable tips for sustainable living. Visual storytelling takes center stage, showcasing real-life scenarios that make your content both impactful and shareable. Move beyond community building to create an inclusive space, incorporating diverse voices and celebrating varied perspectives. Regularly refine your goals based on feedback and changing trends, turning your social media presence into a dynamic guide for others on the journey toward a more sustainable future.

Los objetivos deben responder a la Estrategia Empresarial y mostrar cómo el desarrollo de sus actividades aportan a la Sostenibilidad de manera integral y coherente con su Modelo de Negocios para no caer en el Greenwashing.

I post an article at the end of each year on LinkedIn with a list of sustainable living actions I have undertaken and my thoughts on what went well and what didn't. In my experience sharing sustainable living actions on social media, audiences appreciate short lists ("7 things I did" for example). In addition, they like to hear what did not work well, which keeps it realistic and authentic. So, keep it short, educational, and personable.

Keep it personal and collaborative, not a lecture. Ask for tips from your audience as well as offering your own advice, people like to feel needed. Also make it entertaining. People don't stop to let you tell them all the things they're doing wrong. Short videos or lots of pictures demonstrating practical actions gives your audience something tangible. Be authentic and allow them to form an attachment to you as a person and not just as a talking head and lastly, be consistent and frequent. Post regularly and your audience will look forward to the next one and be more likely to engage.

To stand out , beyond the obvious choices, consider niche platforms that align with specific sustainability niches or communities, fostering a more targeted and engaged audience. Personalize your strategy based on the unique strengths of each platform, drawing on your own experience to navigate the nuanced landscape effectively. By diversifying your social media presence, you can amplify your reach and impact, tapping into different audience segments and tailoring your sustainable living message for maximum resonance.

Obviously, you tailor your content to the platform and the typical audience. No one wants to see me dancing on Linkedin. Or do you? Let me know! No matter what the platform though, the important thing is to be true to yourself. All audiences respond to authenticity and generic scripted content can be spotted a mile off. It's also not a good idea to change your style drastically just to try and satisfy an imagined viewer - no one wants to see me dancing on TikTok either!

It is a reality we live in contradiction, it is almost impossible to be 100% sustainable in today’s world. Recognizing and accepting the contradictions is fundamental to start shifting them into more sustainable ways. In order to nudge changes in behavior, public must feel understood and given tools they can readily access to move through the contradictions in their own lives. Shifting from process (how we do) to new ways of being (how we are), allows bridges that help us shifting mindsets towards more sustainable ways and the possibility to create regenerative cultures starting from within. Acknowledge contradictions, introduce bridges and tools for change, inspire and realign.

Starting by segmenting and researching audiences is key; there’s a lot of content out there that’s not relatable or too general because it’s just assuming everyone cares. Sometimes we may find the environmental / sustainability approach isn’t what people care about in the first place; it might be their health, their quality of life or their budget. So let’s start by listening to people and learning what they care about and what may be preventing them from adopting more sustainable lifestyles. Once we’ve mapped that out, I find content creation much smoother.

Creators want to talk about sustainability, but more than 70% in a recent study said they feel a barrier to discussing the topic for fear of accidentally greenwashing or polarizing their audience. When tapping into the power of creators to share sustainability messaging it’s important to have an expert facilitator involved to ensure the creator is being both credible and captivating. Know that instead of regurgitating a complicated claim the creator will want to say the messaging in their voice, so it’s ideal to provide them with the collaborative support to co-create content that’s both accurate and authentic.

Leverage behaviour change principles to make the topic relevant to the front of mind problems and motivations of your audience (which might not always be green outcomes!). Particularly in the current cost of living crisis, you may see higher engagement from certain demographics if you position green behaviour as a cost saver, for example.

consider infusing your content with authentic stories from your own sustainable living journey—moments of challenge, triumph, and transformation. Share anecdotes that resonate with the human experience, making sustainability relatable and achievable for your audience. Beyond the conventional tips and statistics, delve into the emotional core of sustainable living, tapping into universal values and aspirations. Feature user-generated content that showcases your community actively adopting sustainable practices, creating a ripple effect of inspiration. By grounding your content strategy in the authenticity of lived experiences, you foster a genuine connection with your audience, sparking conversations and catalyzing meaningful change.

To truly promote sustainable living, your content needs to reach folks outside of the eco-echochamber. As you think about growing your network, how can you target these individuals? The answer is meeting them where they are. Think about what kinds of content and content creators non-climate individuals are interested in. And then work to replicate that content and enlist those creators to truly change hearts and minds.

Collaborations or posting content in adjacent fields would help grow your audience. Since everything in life touches sustainability, this is easy- travel, transport, fashion, food- all these are possible fields to promote sustainable living outside of the sustainability echo chamber.

Siempre es bueno revisar las analíticas, estudiarlas y en base a ello seguir ejecutando lo que ha resultado mejor. Esto es cíclico porque todo cambia muy rápido. Como necesitas escalar para acercar contenido de calidad, debes invertir en publicidad, básicamente en video y que muestre algo que definitivamente ayudaría a alguien con alto interés con el estilo de vida sostenible, esto hará ganar seguidores y participación de una comunidad de calidad. Luego de ello el "retargeting" será vital y así armas una base sólida de seguidores. La experimentación constante en tu contenido debe ser algo que lo adoptes como un hábito muy útil para seguir creciendo e innovando en tu contenido.