How can you create a graphics content calendar that aligns with your overall content strategy?

Graphics are powerful tools to enhance your content and attract your audience. But creating graphics that match your content goals and brand identity can be challenging and time-consuming. That's why you need a graphics content calendar that aligns with your overall content strategy. In this article, you'll learn how to plan, create, and distribute graphics that support your content objectives and resonate with your target market.

1 Define your graphics goals

Before you start creating graphics, you need to define what you want to achieve with them. Do you want to increase awareness, engagement, conversions, or loyalty? How do you measure your success? What are the key messages and emotions you want to convey? Your graphics goals should be SMART: specific, measurable, attainable, relevant, and time-bound. They should also align with your overall content strategy and brand guidelines.

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Tricia Sena

Marketing & Communications Manager @ SENSIT Technologies | Marketing, Branding, Communication, Development, and Design
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Creating a cool graphics content calendar that matches your overall content strategy is a great way to make sure you're consistently nailing your marketing efforts. To begin, it's important to think about what you want to do with your visuals. Some goals might be: 1. Getting your brand out there 2. Driving people to your website 3. Boosting engagement on social media 4. Generating leads and sales 5. Educating your peeps on a specific topic Once you've got an idea of your goals, it's time to create a content calendar that fits your overall strategy. This can involve figuring out the graphics you want to make, what they'll be about, and where you'll show them off.

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2 Map out your graphics types

Depending on your graphics goals, you'll need different types of graphics to suit your content formats, platforms, and audiences. For example, you might need infographics, illustrations, charts, icons, logos, banners, or social media posts. You should also consider the dimensions, resolutions, file formats, and accessibility standards for each type of graphic. To map out your graphics types, you can use a spreadsheet or a tool like Canva to create templates and categories.

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Tricia Sena

Marketing & Communications Manager @ SENSIT Technologies | Marketing, Branding, Communication, Development, and Design
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Here are some common graphics types that you might consider including. Infographics - great for presenting complex information Social media graphics - quote graphics, promotional graphics, or shareable images Data visualizations - graphs, charts, or maps that illustrate data Illustrations - hand-drawn or digital illustrations can add a unique and creative touch to your content Photographs - high-quality photographs can help to showcase products or services 6. Videos - short videos or animations can be a great way to engage your audience and communicate complex information When deciding which graphics types to include in your content calendar, it's important to consider your goals, audience, and platforms where you'll share your content.

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3 Schedule your graphics creation

Once you have your graphics types, you need to schedule when and how you'll create them. You should consider your content calendar, your resources, your budget, and your deadlines. You should also plan for contingencies, such as revisions, feedback, approvals, and changes. To schedule your graphics creation, you can use a tool like Asana, Trello, or Google Calendar to assign tasks, track progress, and set reminders.

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4 Optimize your graphics for SEO

Your graphics are not only visual elements, but also valuable sources of information for search engines and users. To optimize your graphics for SEO, you should use descriptive and relevant file names and alt text, compress your images to reduce loading time and bandwidth, add captions and titles to provide context and keywords, use schema markup to enhance your rich snippets and SERP visibility, and use sitemaps and robots.txt to help crawlers index your graphics. Doing so will help ensure that your graphics are properly indexed by search engines and easily accessible to users.

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Tricia Sena

Marketing & Communications Manager @ SENSIT Technologies | Marketing, Branding, Communication, Development, and Design
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To optimize your graphics for SEO, you can: 1. Use descriptive file names 2. Optimize your alt tags 3. Compress your images 4. Include captions and descriptions 5. Use structured data These tips can help search engines understand what your graphics are about and drive traffic to your website.

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5 Distribute your graphics across channels

Your graphics are ready to go, but how do you make sure they reach your audience and achieve your goals? You need to distribute them across the right channels, such as your website, blog, email, social media, or online platforms. You should also consider the best times, frequencies, and formats for each channel. To distribute your graphics across channels, you can use a tool like Buffer, Hootsuite, or Mailchimp to automate and monitor your campaigns.

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6 Analyze and improve your graphics performance

Your graphics content calendar is not a static document, but a dynamic and evolving process. You need to analyze and improve your graphics performance regularly, based on your metrics and feedback. You should also test different variations, formats, styles, and messages to see what works best for your audience and goals. To analyze and improve your graphics performance, you can use a tool like Google Analytics, Facebook Insights, or Canva Analytics to track and report your results.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you create a graphics content calendar that aligns with your overall content strategy?

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1 Define your graphics goals

2 Map out your graphics types

3 Schedule your graphics creation

4 Optimize your graphics for SEO

5 Distribute your graphics across channels

6 Analyze and improve your graphics performance

7 Here’s what else to consider

Graphics

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How can you create a graphics content calendar that aligns with your overall content strategy?

1

2

3

4

5

6

7

1 Define your graphics goals

2 Map out your graphics types

3 Schedule your graphics creation

4 Optimize your graphics for SEO

5 Distribute your graphics across channels

6 Analyze and improve your graphics performance

7 Here’s what else to consider

Graphics

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