How can you expand your fashion illustration business to new markets and audiences?

Cozy, cute, bold colors matched with earthy undertones, patterns contrasted by solids. Materials ethically sourced, artisans ethically patroned. Aim to design for the whole person, from humbling cover ups to skin peakaboos. Ethically managed team to consistently evaluate projects.

Research the target market and don't get too attached to it before confirming that you have what it takes to deliver and that it actually provides the margins you need to stay in business After that, showcase what makes you "so special" and how that solves a problem for your client

#. Localized content: Translate and adapt promotional material to resonate with new markets' cultural nuances and preferences. #. Collaborate with influencers: Partner with local influencers or artists to introduce your work to a new audience. #. Online presence: Utilise social media and online platforms to reach global audiences, showcasing your illustrations and engaging with diverse communities. #. Participation in international events: Attend or exhibit at international art or fashion events to introduce your work to new markets and network with potential clients. #. Offer diversified services: Explore offering workshops, tutorials, or bespoke illustration services tailored to varied audience interests.

While it is important to be as visible as possible, you want to make sure that the work you are showcasing is the type that will attract your ideal client (after conducting research)

Networking can save you $$$ in getting your ideal client but you need to also cultivate reviews as another way of networking If you take online courses, that's another network that you can tap into with like minded individuals

Don't diversify UNTIL the research shows that you have the skill set required and the investment in diversifying won't reduce your profit margin. If you are starting out trying different things, you should eventually narrow down to the services with the greatest return on investment

It's always important to stay up to date with new trends, methods and technology BUT this doesn't mean you should try to keep up with your peers without first making sure there will be a good return on investment Always ask yourself: -"Is this time/financial investment going to result in time savings within the same amount of time invested?"-