How can you use humor and storytelling to make your message memorable on social media?

This is one of the pillars of my audio events. We always look for value in the content but at some point I engage my audience and Co-Host with a silly question or two. Who is your favorite... character? What is your favorite cereal? Where do you want to go next? The silly facts have united more adults than not. Try to have fun.

I agree with you Melissa. When we find common ground with someone else we immediately feel like us and not alone. People have an intrinsic desire to belong. Make sure that your stories and humor creates bonds, and that it doesn't break down someone's status , or bring them down. The only type of humor that laughs at anyone should be aimed at yourself. Lessons that you learned, bad moments that you had where people can learn from it.

what I’ve found is that using humor and storytelling on social media can be a powerful way to make your message memorable. Humor adds a relatable and light-hearted touch to your content, making it more engaging. Sharing funny anecdotes or memes related to your message can grab attention. Storytelling, on the other hand, creates an emotional connection. Narrate experiences, share personal stories, or even craft a compelling brand story. This helps people relate to your message on a deeper level. Combining humor and storytelling makes your content memorable because it not only entertains but also resonates with your audience. It's like sharing a good laugh with a friend while bonding over shared experiences.

Be authentic. When you force the joke or laugh... it doesn't fly. Do it with value and thoughtfulness. A joke is only good the first time, if then. Make sure you don't end up repeating the same jokes over and over.

Storytelling speaks to the unconscious mind. When you use stories it can help a person understand a concept better and even change their mind.

The stories I share I do with the intention of helping people through their own journey. People want to feel less alone and the more truthful and transparent you are the easier that becomes.

Please stop making fun of others to gain followers. There is an incredible movement of bullying mentality and it must be avoided when "joking" with others in a public forum.

Many practices that make a public speaking presentation more successful also apply when using humor and storytelling in social media. Here are a few: 🔶 Begin strong! Begin with relatable question your audience is dealing with, an aha, or a head-nodding point. Not a lame joke. 🔶 Don’t be the hero of all your stories. 🔶 The longer the story, the bigger the payoff needs to be—for the audience. These practices will make you more relatable and successful on stage and in social media.