How can you use modular brand architecture to increase brand recognition?
Modular brand architecture is a flexible and scalable way of organizing your brand portfolio and creating a consistent identity across different products, services, and markets. It allows you to mix and match different elements of your brand, such as logos, names, colors, and symbols, to create variations that suit different contexts and audiences. In this article, you will learn how you can use modular brand architecture to increase brand recognition and achieve some of the benefits of both branded house and house of brands strategies.